Organic waste management and financial feasibility: a case study

Authors

DOI:

https://doi.org/10.33448/rsd-v10i2.12870

Keywords:

Solid Waste; Green Startup; Cleantech; Green Innovation; Green Entrepreneurship; Sustainability.

Abstract

With the increasing global urbanization, city planning has become increasingly challenging and, consequently, the management of solid waste as well. Managing waste in an intelligent and innovative way is the solution. For this, several actors in society, such as green startups, also known as cleantechs, must act actively. In this perspective, the present study carried out a literature review on the relevant topics and conducted an applied, descriptive, qualitative research, using a case study method through an online questionnaire, with a company that was configured through perceived and underused opportunities in the industry of solid waste in Recife - PE, Brazil. Through the questionnaire, it was observed that the company can be considered a case of success, because, despite not yet having a strategic planning and a structured business model, in just one year the company grew its revenue by approximately 50%. With the resolution of the identified gaps, the company will be able to develop tangible future plans and possibly make partnerships with the government and expansion plans for other cities. Through this research, it was possible to verify that, in spite of being a little-explored business segment, there are several possibilities of performance, growth and profitability.

Author Biographies

Julia Carvalho Fernandes de Oliveira, Universidade de Pernambuco

Mestranda em Gestão do Desenvolvimento Local Sustentável na Universidade de Pernambuco (UPE). Graduada em Arquitetura e Urbanismo pela Universidade Federal de Pernambuco (UFPE).

Kleber José Tenório Tavares, Universidade de Pernambuco

Pós-graduado em Planejamento e Gestão Ambiental pela Universidade de Pernambuco (UPE) e graduado em Administração de Empresas pela Universidade Federal de Pernambuco (UFPE).

Poliana Carneiro Gomes, Universidade de Pernambuco

Mestranda em Gestão do Desenvolvimento Local Sustentável na Universidade de Pernambuco (UPE). Pós-graduada em Marketing pela Universidade de Pernambuco (UPE) e graduada em Administração de Empresas pela Universidade de Pernambuco (UPE).

José Luiz Alves, Universidade de Pernambuco

Professor Adjunto da Universidade de Pernambuco (UPE) e professor permanente do Mestrado em Desenvolvimento Local Sustentável na Universidade de Pernambuco (UPE).

Fagner José Coutinho de Melo, Universidade de Pernambuco

Doutor em engenharia de Produção pela Universidade Federal de Pernambuco (UFPE). Mestre em engenharia de Produção pela Universidade Federal de Pernambuco (UFPE). Graduado em Administração pela Universidade Federal de Pernambuco (UFPE). Professor Permanente do Mestrado em Desenvolvimento Local Sustentável na Universidade de Pernambuco (UPE).

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Published

25/02/2021

How to Cite

OLIVEIRA, J. C. F. de .; TAVARES, K. J. T. .; GOMES, P. C. .; ALVES, J. L. .; MELO, F. J. C. de. Organic waste management and financial feasibility: a case study. Research, Society and Development, [S. l.], v. 10, n. 2, p. e49010212870, 2021. DOI: 10.33448/rsd-v10i2.12870. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/12870. Acesso em: 25 apr. 2024.

Issue

Vol. 10 No. 2

Section

Human and Social Sciences

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Copyright (c) 2021 Julia Carvalho Fernandes de Oliveira; Kleber José Tenório Tavares; Poliana Carneiro Gomes; José Luiz Alves; Fagner José Coutinho de Melo

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