Digital marketing and its contributions in the dissemination of the stores of Cajazeiras - PB
Keywords:Digital Marketing. Social media. Social networks. Strategies.
With the increasing number of users in the digital environment and due to the constant changes in this type of environment, the public is connecting in search of entertainment and information, but among them, companies also want to suit users and be present in this space. Thinking about how these companies act on the web when they reach their audience with online content, the objective of this research was raised, which was to identify how the tools of Digital Marketing contribute in the dissemination of the image of these stores in the city of Cajazeiras - PB. To do this, we will try to understand how these businesses carry out their Internet advertising to reach their target audience, trying to find out which Digital Marketing tools the companies have the most result, and what kind of benefits this Marketing action can bring to the company. For this, research was done on books, articles and internet on the subject, to understand the subject under study and an empirical research in the shops of the city. The results indicate that of the resources used by the companies, many make use of Digital Marketing without having a good knowledge, they can have results with the action even though it is still very little, since many need a professional that is hired to assist in various favors within company.
Assad, N. (2016) Marketing de conteúdo: como fazer sua empresa decolar no meio digital. São Paulo: Atlas.
Kotler, P. (2000) Administração de Marketing. 10ª Edição, 7ª reimpressão – Tradução Bazán Tecnologia e Linguística; revisão técnica Arão Sapiro. São Paulo: Prentice Hall.
Kotler, P.; Keller, K. L. (2012) Administração de Marketing. 14. Ed. – São Paulo: Pearson Educacion do Brasil.
Kotler, P. (2012) Marketing 3.0: As forças que estão definindo o novo marketing centrado no ser humano. Rio de Janeiro: Elsevier.
Sousa, L. M. M.; Azevedo, L. E. (2010) O Uso de Mídias nas Empresas: Adequação para Cultura, Identidade e Públicos. IX Congresso de Ciências da Comunicação na Região Norte – Rio Branco – AC.
Terra, C. T. (2011). O que as organizações precisam fazer para serem bem vista nas mídias sociais sob a ótica da Comunicação Organizacional e das Relações Públicas. Abracpcorp, São Paulo.
Torres, C. (2010) Guia Prático de Marketing na Internet para Pequenas Empresas. Recuperado de: www.cairu.br/biblioteca/arquivos/Marketing/Marketing_Internet_TORRES.pdf.
Turchi, S. R. (2017) Estratégias de Marketing Digital e E-commerce. 1 ed. São Paulo: Atlas.
How to Cite
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.