The Role of Indonesian’s Sport Ambassador 2017 in “AYO OLAHRAGA” Digital Champaign

Authors

  • Gentara Alam Bumi London School of Public Relations
  • Maitri Apsari Widyakirana London School of Public Relations
  • Shania Safira Haroen London School of Public Relations

DOI:

https://doi.org/10.33448/rsd-v8i11.1485

Keywords:

Ambassador; Digital campaign; Role of public relations; Two-step flow communication theory.

Abstract

The aim of this research is try to determine the role of Denny Sumargo as a sports ambassador in persuading his followers to participate in physical exercising. Afterwards, this research applied the two-step flow communication theory by Katz and Lazarsfeld. For the method, it uses a qualitative approach with descriptive characteristic. The results found that the Public Relations role that Denny Sumargo undertakes is that of an expert prescriber, communications facilitator, and problem solving process facilitator. However, it can be concluded that there is still a lack of awareness towards the importance of healthy living through exercising and the weak delivery of the message to society.

References

Ardianto, E. (2007). Komala, Lukiati. Karlinah, Siti. Komunikasi Massa Suatu Pengantar. Simbiosa Rekatama Media. Bandung.

Effendy, O. U. (2009). Human Relations dan Public Relations dalam Management Penerbit CV Mandar Maju. Bandung.

Fadillah. (2014). Inilah 4 Alasan Kenapa Anda Perlu Menjalankan Pola Hidup Sehat. Retrieved from www.webkesehatan.com: https://www.webkesehatan.com/alasan-pola-hidup-sehat/

Fillophy. (2013). Cara Menjalani Pola Hidup yang Benar. Retrieved from www.duniainformasikesehatan.com/2013/06/cara-menjalani-pola-hidup-sehat-yang.html

Indonesia, D. K. R., & Medik, D. P. (1997). Pedoman Pengelolaan Rekam Medis Rumah Sakit di Indonesia. Refisi I, Jakarta.

Kotler, P., Keller, K. L., Armstrong, G., Armstrong, G., & Keller, K. (2016). Marketing Management, 15th global edition. England: Pearson Educationn Limited.

Macnamara, J., & Wasesa, S. A. (2010). Strategi Public Relations: Membangun Pencitraan Berbiaya Minimal dengan Hasil Maksimal. Jakarta: PT Gramedia.

Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi. Bandung: PT Remaja Rosdakarya, 103.

Nurjaman, K., & Umam, K. (2012). Komunikasi & public relation. Bandung: Pustaka Setia.

Onggo, B. J. (2004). Cyber public relations. Elex Media Komputindo.

Pemuda, K., & Olahraga, R. I. (2010). Penyajian Data dan Informasi Statistik Keolahragaan Tahun 2010. Available on Http://Www. Kemenpora. Go. Id/Menpora/Statistikkeolahragaan2010. Pdf.

Pemuda, S. R. K., & Indonesia, O. R. (2016). Penyajian Data dan Informasi Kepemudaan dan Keolahragaan 2014.

Pradesha, N. T. (2015). Hasil Survei: Warga Jakarta Kebanyakan Kerja, Kurang Olahraga. Retrieved from CNN Indonesia website: http://www.cnnindonesia.com/gaya-hidup/20150519174526-255-54296/hasil-survei-warga-jakarta-kebanyakan-kerja-kurang-olahraga/

Prasetyo, Y. (2013). Kesadaran Masyarakat Berolahraga untuk Peningkatan Kesehatan dan Pembangunan Nasional. MEDIKORA, 11(2).

Ruslan, R. (2003). Metodologi Penelitian Public Relations dan Komunikasi. Jakarta: PT. Raja Grafindo Persada.

Ruslan, R. (2010). Manajemen public relations dan media komunikasi. Jakarta: Rajawali Pers.

StarNgage. (2017). Influencer Marketing di Indonesia. Retrieved from http://starngage.com/influencer-marketing-di-indonesia/

Sugiyono, P. (n.d.). Dr. 2010. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: CV Alfabeta.

Wiryanto, T. K. M. (2000). Jakarta. Grasindo.

Downloads

Published

24/08/2019

How to Cite

BUMI, G. A.; WIDYAKIRANA, M. A.; HAROEN, S. S. The Role of Indonesian’s Sport Ambassador 2017 in “AYO OLAHRAGA” Digital Champaign. Research, Society and Development, [S. l.], v. 8, n. 11, p. e368111485, 2019. DOI: 10.33448/rsd-v8i11.1485. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/1485. Acesso em: 22 nov. 2024.

Issue

Vol. 8 No. 11

Section

Human and Social Sciences

License

Authors who publish with this journal agree to the following terms:

1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.