The effects of financial education on consumer behavior: A study with low-income elderly
DOI:
https://doi.org/10.33448/rsd-v10i5.15269Keywords:
Financial Education; Financial behavior; Seniors; Consumption.Abstract
Context: This work derives from a participatory research, developed through the implementation of a financial education program for a group of elderly people with an income of up to 2 minimum wages in the city of Palmas - TO. Objective: To discuss the effects of financial education on the financial knowledge and behavior of low-income elderly people. Method: With a qualitative approach, data collection was carried out through focus groups, with transcription and content analysis, as recommended by Bardin (2011). Results: The results showed that the elderly who participated in the program acquired new knowledge about planning and financial organization; developed strategies to organize the domestic budget seeking to reduce indebtedness; used financial control and savings tools to build a healthier habit on personal finances. Conclusion: Financial education practices can contribute to the creation of autonomy and empowerment for the elderly consumer.
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