Green marketing - The importance of sustainable consumption for businesses
DOI:
https://doi.org/10.33448/rsd-v10i7.16812Keywords:
Green marketing; Sustainability; Communication.Abstract
The purpose of this article is to address some characteristics that make up the concept of green marketing and its benefits used within corporations, as a way to generate targeted communication to a certain audience, to monetize their products/services and its importance as a basis for success of companies in the market, as a way of being presented as a competitive differential. In addition to the positive aspects in public opinion, this approach provides opportunities for strengthening the brand with consumers who prefer products that preserve the environment and generate long-term sustainability.
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Copyright (c) 2021 Ricardo Costa ; Márcio Magera Conceição ; Alessandro Rezende da Silva ; Joelma Telesi Pacheco Conceição
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