Appropriateness of Brazilian microentrepreneurs in using new technological means and information systems during the COVID-19 pandemic: A systematic review

Authors

DOI:

https://doi.org/10.33448/rsd-v11i12.34150

Keywords:

COVID-19; Entrepreneurship; Information Technology; Information systems.

Abstract

In 2020, the Brazilian Government declared that the pandemic was a case of a health and health crisis, in response to the measures taken to combat the virus, such as: the closing of trade and the curfew, brought a distance between the customer and the market. In view of these events, many enterprises had to adapt to the emergence of the online market and information systems. In this way, the present literature review seeks to understand what were the problems faced by micro-entrepreneurs in the use of information technology during the COVID-19 pandemic period, as well as to better explore what were the difficulties of the enterprises in remaining in the market with the difficulties cited by reading selected articles in the Google Scholar database from 2020 to 2022. The general objective of this review is to present, through scientific publications, studies already prepared on the actions that microentrepreneurs performed during the pandemic period and How technology has influenced this process. As a result of the discussion, it was observed that the main difficulty was the adoption of new strategies to adapt to online commerce.

References

Albertin, A. L. (1999). Comércio Eletrônico: modelos, aspectos e contribuições: Atlas.

Andrade, M. C. F., & Silva, N. T. G. (2017). O comércio eletrônico (e-commerce): um estudo com consumidores. Perspectivas em Gestão & Conhecimento. (1), 100.

Arantes, F., Nunes, J., & Martins, D. (2022). Planejando a pesquisa científica. Goiânia.

https://lapei.face.ufg.br/p/41296-6-blog-lapei-planejando-a-pesquisa-cientifica

Barger & Christopher (2012). O estrategista em mídias sociais: desenvolva um programa bem sucedido trabalhando de dentro para fora em sua empresa. São Paulo: DVS.

Cavalcanti, I. M. F. (2020). Tecnologias em tempos de isolamento social. Belém: RFB Editora

Chiavenato, I. (2003). Introdução à teoria geral da administração: uma visão abrangente da moderna administração das organizações. Rio de Janeiro: Elsevier.

Drucker, P. F. (2005). Inovação e espírito empreendedor: práticas e princípios. São Paulo: Pioneira Thomson Learning.

E-COMMERCE BRASIL. E-commerce brasileiro cresceu 40% após um ano de pandemia.

https://www.ecommercebrasil.com.br/noticias/e-commerce-brasileiro-cresceu-coronavirus/

Falavigna, M. (2018). O que são revisões sistemáticas? Htanalyze Consultoria e Treinamento, Porto Alegre. https://www.htanalyze.com/blog/o-que-sao-revisoes-sistematicas/#:~:text=Revis%C3%A3o%20sistem%C3%A1tica%20%C3%A9%20um%20tipo,dados%20e%20an%C3%A1lise%20dos%20resultados

Fgv Projetos & Sebrae (2020). O impacto da pandemia de Coronavírus nos Pequenos Negócios. https://fgvprojetos.fgv.br/artigos/o-impacto-da-pandemia-de-coronavirus-nos-pequenos-negocios-5a-edicao-do-sebrae-julho-2020

Fink, A. (2005). Conducting research literature reviews: From the Internet to paper. Thousand Oaks: Sage.

Kitchenham, B., et al. (2009). Systematic literature reviews in software engineering–a systematic literature review. Information and software technology, 51, (1), 7-15.

Kotler, P. (1999). Marketing para o séc. XXI: como criar, conquistar e dominar mercados. São Paulo: Futura.

Kotler, P., & Gary, A. (2000). Princípios de marketing. Ed. Prentice Hall do Brasil.

Linde, K., & Willich, S. N. (2002). How objective are systematic reviews? Differences between reviews on complementary medicine. Journal of the Royal

Society of Medicine.

Malavé, M. (2020) O papel das redes sociais durante a pandemia. Rio de Janeiro. http://www.iff.fiocruz.br/index.php/8-noticias675-papel-redes-sociais

Oliveira, W. P. A. (2000). A Influência da Comunicação nas Decisões das Empresas em Transição para Internet. Monografia (Graduação em Comunicação Social). Campina Grande.

OPAS. Histórico da pandemia de Covid-19. https://www.paho.org/pt/covid19/historico-da-pandemia-covid-19

OPINION BOX (2020) - O impacto nos hábitos de compra e consumo. São Paulo. https://materiais.opinionbox.com/thankyou-pesquisa-coronavirus-2

SEBRAE (2022). Tudo o que você precisa saber sobre o MEI. SEBRAE. https://www.sebrae.com.br/sites/PortalSebrae/artigos/tudo-o-que-voce-precisa-saber-sobre-o-mei,caa7d72060589710VgnVCM100000d701210aRCRD

SEBRAE (2020). O impacto da pandemia de coronavírus nos pequenos negócios. https://www.sebrae.com.br/sites/PortalSebrae/artigos/o-impacto-da-pandemia-de-coronavirus-nos-pequenos-negocios,192da538c1be1710VgnVCM1000004c00210aRCRD

Silva, F. A. M. da., Silva, T. S. da., & Zorzal, E. R. (2021). Use of serious games in medicine: a literature revision. Research, Society and Development, 10(16), e480101624208. https://doi.org/10.33448/rsd-v10i16.24208

Vaz, C. A. (2010). Google Marketing: o guia definitivo de marketing digital. São Paulo: Novatec.

Published

07/09/2022

How to Cite

VITURINO, M. F. da silva; FERREIRA, A. N.; MACEDO, A. S. de; SILVA, G. R.; SILVA, K. E. F.; SANTOS, M. E. D.; SILVA, F. A. M.; FRADE, C. M.; ANDRADE, V. R. F. A. . Appropriateness of Brazilian microentrepreneurs in using new technological means and information systems during the COVID-19 pandemic: A systematic review. Research, Society and Development, [S. l.], v. 11, n. 12, p. e51111234150, 2022. DOI: 10.33448/rsd-v11i12.34150. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/34150. Acesso em: 24 apr. 2024.

Issue

Section

Review Article