Acceptance of coffee by different consumer profiles using multivariate statistics

Authors

DOI:

https://doi.org/10.33448/rsd-v9i6.3592

Keywords:

Beverage; Different classifications; Evaluators; Sensory analysis.

Abstract

This study aimed to evaluate the acceptance of coffee by consumers using olfactory sensory analysis in two moments: without and with information about the different classifications of the products. Three different coffee classifications (rio, hard, and soft) and a commercial sample of a Traditional type of coffee were used. The research was carried out in a supermarket in Lavras – MG - Brazil with 100 volunteers. Consumers were asked to evaluate the samples according to the 9-point hedonic scale without any prior information on coffee quality. Subsequently, the same test was applied after informing the consumers that there are differences in coffee quality (high, intermediate and low), which have different characteristics, including aroma. The most accepted samples were associated by consumers with coffees classified as hard and soft. The information provided about the differences in the quality of the samples influenced only females consumers with higher incomes.

Author Biography

Luiza Zazini Benedito, Doutoranda em Ciência dos Alimentos/Universidade Federal de Santa Catarina

Possui graduação em Engenharia de Alimentos pelo Instituto Federal do Norte de Minas Gerais - IFNMG (2016) e mestrado em Ciência dos Alimentos pela Universidade Federal de Lavras - UFLA (2019). Realização de doutorado em Ciência dos Alimentos pela Universidade Federal de Santa Catarina - UFSC. Membro efetivo da Sociedade Brasileira de Toxicologia - SBTox, membro convidado da Organização Hispânica de Toxicologistas - HOT / Sociedade de Toxicologia - SOT e integra a Rede de Pesquisadores - RdP. Compôs o Conselho Consultivo de Ações de Popularização da Ciência (2018/2019) e o Comitê Científico Internacional das Jornadas de Saúde Pública (2019/2020).Desenvolver itens em Ciência e Tecnologia de Alimentos pela Universidade Federal de Juiz de Fora - UFJF (2018) e serviços de consultoria industrial (2018).

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Published

19/04/2020

How to Cite

BENEDITO, L. Z.; LIMA, C. M. G.; SILVA, J. F. da; CARDOSO, D. C.; VERRUCK, S.; PEREIRA, R. G. F. A. Acceptance of coffee by different consumer profiles using multivariate statistics. Research, Society and Development, [S. l.], v. 9, n. 6, p. e102963592, 2020. DOI: 10.33448/rsd-v9i6.3592. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/3592. Acesso em: 23 nov. 2024.

Issue

Vol. 9 No. 6

Section

Agrarian and Biological Sciences

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