Development of a multilateral business management application for individual microentrepreneurs in the beauty industry
DOI:
https://doi.org/10.33448/rsd-v11i16.36898Keywords:
Application; Clean Architecture; Flutter; Asthetics; Beauty.Abstract
Marketing is a key tool in the exchange and sales relationships in the commercial environment. For a better relationship with the target audience, it is necessary to know their needs and bring a better experience in the services and products that are acquired by the final consumer. The purpose of this article is to base and propose an application of aesthetic services that, together with the composition of the 4 strategic P's of marketing, will help individual micro-entrepreneurs in the aesthetics sector to manage scheduling requests, brand coverage and relationship with the public. -target. In this sense, the present work is classified as applied scientific research, being therefore adopted for the construction of the application for the Android and iOS mobile platforms, the Flutter application development framework and the Clean Architecture methodology idealized by Robert C. Martin. The proposal advances in relation to the customer segment served, following a standard concept of mobile application development, since the application architecture was built in order to facilitate optimization and future modifications in case new technical demands arise, in addition to meeting requests for changes based on the behavior and requirements of providers and consumers. Thus, the developer responsible for the application will be able to apply corrections and updates in the shortest possible time according to the demand raised.
References
Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos. (2021). A indústria de higiene pessoal, perfumaria e cosméticos: essencial para o Brasil. Recuperado em 20, julho 2022 de https://abihpec.org.br/site2019/wp-content/uploads/2021/08/Panorama_do_Setor_Atualizado_Julho-Atualizado.pdf
Fedorikhin, A., Park, C. W., & Thomson, M. (2008). Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions. Journal of Consumer Psychology, 18(4), 281-291.
Fritz, W., Sohn, S., & Seegebarth, B. (2017). Broadening the perspective on mobile marketing: an introduction. Psychology Marketing. 34(2), 113-118.
Florido-Benítez, L. (2021). International mobile marketing: a satisfactory concept for companies and users in times of pandemic. Benchmarking: An International Journal, 29(6), 1826-1856.
Flutterando. (2021). Clean Dart. Recuperado em 19, abril 2022 de https://github.com/Flutterando/Clean-Dart.
Gabriel, M. (2010). Marketing na Era Digital: Conceitos, Plataformas e Estratégias. São Paulo, SP: Novatec.
Google. (2022). Cloud Firestore. Recuperado em 13, fevereiro 2022 de https://firebase.google.com/docs/firestore?h=pt-br.
International Business Machines. (2021). Criando Diagramas de Casos de Uso. Recuperado em 18 abril, 2022 de https://www.ibm.com/docs/pt-br/rational-soft-arch/9.5?topic=diagrams-creating-use-case.
Karasavvas, T. (2022). Why Flutter is the most popular cross-platform mobile SDK. Stack Overflow Blog. Recuperado em 18 abril, 2022 de https://stackoverflow.blog/2022/02/21/why-flutter-is-the-most-popular-cross-platform-mobile-sdk/.
Kim, S., & Baek, T. H. (2018). Examining the antecedents and consequences of mobile app engagement. Telematics and Informatics, 35(1), 148-158.
Kotler, P. (2003). Administração de Marketing. (10a ed.) São Paulo, SP: Pearson Prentice Hall.
Lee, J., & Kwon, K. H. (2021). Mobile shopping beauty live commerce changes in COVID-19 pandemic focused on fun contents of MZ generation in Republic of Korea. Journal of Cosmetic Dermatology, 21(6), 2298-2306.
Martin, R. (2020). Arquitetura Limpa: O Guia do Artesão para Estrutura e Design de Software. Rio de Janeiro, RJ: Alta Books.
Maio, M. D. (2011). Tratado de medicina estética. (2a ed.) São Paulo, SP: Roca.
Mobile Marketing Association. (2021). Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth. Recuperado em 12 abril, 2022 de https://www.mmaglobal.com/news/two-three-advertisers-increase-mobile-marketing-budgets-across-emea-covid-19-drives-social-and.
Ossada, T. (2019). Por que Flutter? Recuperado em 05 abril, 2022 de https://medium.com/toshiossada/por-que-flutter-8f17cc2bb02e
Paula Filho, W. D. P. (2013). Engenharia de Software: fundamentos, métodos e padrões. (3a. ed.) Rio de Janeiro, RJ: LTC.
Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones: Are consumers ready? Marketing Intelligence & Planning, 30(4), 418-443.
Pigatto, G., Machado, J.G.D.C.F., Negreti, A.D.S., & Machado, L.M. (2017). Have you chosen your request? Analysis of online food delivery companies in Brazil. British Food Journal, 119(3), 639-657.
Pride, W. M., & Ferrell, O. C. (2015). Fundamentos de Marketing: Conceitos e Práticas. São Paulo, SP: Cengage Learning.
Ribas, R. E. B., & Caleiro, M. D. M. (2012). Padrões estéticos e globalização: a sociedade pós-moderna frente à ditadura da beleza. XVII Congresso de Ciências da Comunicação na Região Sudeste. Ouro Preto, MG.
Serviço Brasileiro de Apoio às Micro e Pequenas Empresas. (2015). Tendências dos Negócios de Beleza. Recuperado em 14 abril, 2022 de https://bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHRONUS/bds/bds.nsf/9757c668a232b1db04e94fb4e56eddba/$File/5542.pdf
The Nielsen Company. (2018). The future of beauty. Recuperado em 14 abril, 2022 de https://www.nielsen.com/wp-content/uploads/sites/3/2019/04/the-future-of-beauty-report.pdf.
Yadav, M., Joshi, Y., & Rahman, Z. (2015). Mobile social media: the new hybrid element of digital marketing communications. Procedia - Social and Behavioral Sciences, 189, 335-343.
Zaina, L. A. M., & Álvaro, A. (2015). A design methodology for user-centered innovation in the software development area. Journal of Systems and Software, 110, 155-177.
Zanella, L. C. H. (2013). Metodologia de pesquisa. (2a ed.) Florianópolis, SC: Departamento de Ciências da Administração/UFSC.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Fernando Araújo dos Santos Marques; Carlos Antônio Ferreira; Eliana Tiba Gomes Grande; Maria Gláucia Dourado Furquim; José Carlos de Sousa Júnior
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.