Profile consumption of sheep meat front to animal welfare in the view of producers and consumers
DOI:
https://doi.org/10.33448/rsd-v9i10.8158Keywords:
Good practices; Certification; Frequency of consumption; Family income.Abstract
The objective of this study was to investigate sheep meat: consumption habits, knowledge of producers and consumers about aspects related to animal welfare and the acceptance of certified products. 417 potential sheep meat consumers were interviewed using questionnaires. The interviewees were selected during the 92 Expo Feira de Pelotas and at strategic points of sale of meat such as: butchers, meat boutiques and supermarkets, located in the city of Pelotas. Data analysis was performed using descriptive statistics with frequency distribution being compared using the chi-square test, or the Kruskal Wallis test to compare the means. Of those surveyed, 34% claim to consume sheep meat at least once a month and only 6% declared not to consume this product. Regarding the importance of animal welfare practices, 39% consider that this activity is extremely important, also, 90% said they are concerned about how animals are raised and slaughtered and 87.8% consider it important to learn more about the breeding system before consuming the product. Producers and people of rural origin have a greater knowledge of the rules that govern animal welfare compared to consumers and people of urban origin. Among those interviewed, 90.1% stated that they would buy the product with an animal welfare certification seal and 74.2% would pay more to obtain a guarantee that the animals were raised under animal welfare standards. It is evident that there is concern among the public interviewed about the adoption of animal welfare practices, however, the knowledge of the consumer of sheep meat on this subject is still restricted.
References
Andrade, J.C., Nalério, É.S., Giongo, C., Barcellos, M.D., Ares, G., Deliza, R. (2016) Influence of evoked contexts on rating-based conjoint analysis: Case study with lamb meat. Food Qual Pref, 53, 168-175.
Babbie, E. (1999). Métodos de Pesquisa de Survey. Belo Horizonte: Editora UFMG.
Beardsworth, A., bryman, A. (2004) Meat consumption and meat avoidance among young people. An 11- year longitudinal study, Brit Food J, 106 (4), 313-327.
Canozzi, M.E.A., Barcellos, J.O.J., Scharnberg, F., Brandão, M.D.D., Bortoli, E.C., Reis, D., & Machado, J.A.D. (2013). Caracterização da cadeia produtiva de carne ovina no Rio Grande do Sul, Brasil. Pesq Agrop Gaúcha, 19, 130-139.
Costa, N.G. (2007). A cadeia produtiva da carne ovina no Brasil rumo as novas formas de organização da produção. Dissertação (Mestrado em Agronegócios) - Brasília: UNB.
Clason, D.L., Dormody, T.J. (1994) Analyzing data measured by individual Likert-type items. J Agr Educ, 35(4), 54-71.
De Bortoli, E.C. (2009). Caracterização do consumidor de carne ovina na cidade de Porto Alegre. Revista do CCEI, Bagé, 13(24), 28-35.
European Commission. (2007). Attitudes of EU citizens towards animal welfare. Office for Official Publications of the European Communities. Recuperado de: https://ec.europa.eu/commfrontoffice/publicopinion/archives/ebs/ebs_270_en.pdf
Empresa Brasileira de Pesquisa Agropecuária - EMBRAPA. (2018). Tem Mercado. Revista da Embrapa Pecuária Sul, Bagé.
Farm Animal Welfare Council - FAWC. (1979). Five Freedoms. London: FAWC. Resgatado de: http://www.fawc.org.uk/
Firetti, R., Costa, L.P.R., Moreira, A.L., Carrer, C.C. & Ribeiro, M.M.L.O. (2011). Aspectos mercadológicos da carne ovina no município de Presidente Prudente, estado de São Paulo. Informações Econômicas, 41(9), 5-18.
Firetti, R., Oliveira, E.C., Oliveira, D.E.S. & Carvalho Filho, A.A. (2013). Características e preferências de consumo de carne ovina nas cidades de Londrina e Maringá. Synergismus scyentifica UTFPR, 8(2).
Firetti, R., Alberti, A.L.L., Zundt, M., Carvalho Filho, A.A & Oliveira, E.C. (2017). Identificação de demanda e preferência no consumo de carne ovina com apoio de técnicas de estatística multivariada. Rev. Econ. Sociol. Rural, 55(4), 679-692.
Font-I-furnols, M. & Guerrero, L. (2014). Consumer preference, behavior and perception about meat and meat products: An overview. Meat Science, 98(3), 361-371
Gil, A.C. (2002). Como Elaborar projetos de Pesquisa, 4ed, São Paulo: Atlas.
Instituto Brasileiro de Geografia e Estatística – IBGE. Banco de dados (2010). Recuperado de: https://cidades.ibge.gov.br/brasil/rs/pelotas/panorama
Instituto Brasileiro de Geografia e Estatística – IBGE. Banco de dados (2018 Recuperado de: https://sidra.ibge.gov.br/home/pms/brasil
Kotler, P. & Keller, K.L. (2006). Administração de marketing, 12ed. São Paulo: Pearson Prentice hall.
Lopes, M.A., Maia, E.M., Bruhn, F.R.P., Custódio, I.A., Rocha, C.M.B.M. & Faria, P.B. (2017). Fatores associados à percepção e atitude de consumidores de carne bovina em certificação de origem em Uberlândia, Minas Gerais. Rev Ceres, 64(1), 31-39.
Marconi, M.A. & Lakatos, E.M. (1999). Técnicas de pesquisa: planejamento e execução de pesquisas, amostragens e técnicas de pesquisa, elaboração, análise e interpretação de dados, 6ed. São Paulo: Atlas
Martins, E.C., Magalhães, K.A., Souza, J.D.F., Guimarães, V.P., Barbosa, C.M.P. & Holanda Filho, Z.F. Cenários mundial e nacional da caprinocultura e da ovinocultura. Boletim Ativos de Ovinos e Caprinos, 3(2), 1-6.
Mattar, F.N. (1999). Pesquisa de Marketing Básico: metodologia, planejamento 5ed. São Paulo: Atlas.
McInerney, J. (2004). Animal Welfare, Economics and Policy Report on a Study Undertaken for the Farm & Animal Health Economics Division of Defra.
Molento, C.F.M. (2005). Bem-estar e produção animal: aspectos econômicos - Revisão. Arch Vet Sci, 10(1), 1-11.
Olleta, J., Sañudo, C. (2009). La carne ovina. In. C Sañudo, & R Vriz (Eds). Ovinotecnia: producción y economía en la especie ovina. Zaragoza: PAZ.
Oliveira, C.B., Bortoli, E.C. & Barcellos, J.O.J. (2008). Diferenciação por qualidade da carne bovina: a ótica do bem-estar animal. Cienc Rural, 38(7), 2092-2096.
Pinheiro, R.S.B., Silva Sobrinho, A.G., Souza, H.B.A. & Yamamoto, S.M. (2009) Qualidade de carnes provenientes de cortes da carcaça de cordeiros e de ovinos
adultos. Rev Bras Zootec, 38(9), 1790-1796.
Queiroz, M.L., Filho, J.A.D.B., Albiero, D., Brasil, D.F. & Melo, R.P. (2014). Percepção dos consumidores sobre o bem-estar dos animais de produção em Fortaleza, Ceará. Rev Cienc Agr, 45(2), 379-386.
Raineri, C., Morales, A.M.T., Barros, C.S., & Gameiro, A.H. (2012). Contribution to economic evaluation of systems that value animal welfare at farm. Rev Colomb Cienc Pec, 2, 1225(2), 123-134.
Saab, M.S.B., Neves, M.F., & Del Grande, C.L. (2009). O desafio da coordenação e seus impactos sobre a competitividade de cadeias e sistemas agroindustriais. Rev Bras Zoot, 38, 412-422.
Santos, L.L. & Borges, G.R. (2019). Fatores que influenciam no consumo de carne ovina. Consum behav rev, 3(1), 42-56.
Sañudo, C. (2008). Qualidade da carne ovina e caprina em face ao desenvolvimento da percepção do consumidor. Rev Bras Zoota, 37, 143-160.
Schaly, L.M., Oliveira, M.C., Salviano, P.A.P. & Abreu, J.M. (2010). Percepção do consumidor sobre bem-estar de animais de produção em Rio Verde, GO. Pubvet, 4(38), 1982-1263.
Schnettler, B., Vidal, R., Silva, R., Vallejos, L. & Sepúlveda, N. (2009) Consumer willingness to pay for beef meat in a developing country: The effect of information regarding country of origin, price and animal handling prior to slaughter. Food Qual Pref, 20(2), 156-165.
Silveira, H.S. (2005). Coordenação na cadeia produtiva da ovinocultura: o caso do conselho regulador Herval Premium. Dissertação (Mestrado em Agronegócios). Porto Alegre - UFRGS
Sorio, A; Rasi, L. (2010). Ovinocultura e abate clandestino: um problema fiscal ou uma solução de mercado? Rev Pol Agr, 19, 63-70.
Tamioso, P.R., Guimarães, P.R.B. & Molento, C.F.M. (2017). Attitudes of South Brazilian sheep farmers to animal welfare and sentience. Cienc Rur, 47(12), e20170450.
Te Velde, H., Aarts, N. & Van Woerkum, C (2002). Dealing with ambivalence: farmers’ and consumers’ perceptions of animal welfare in livestock breeding. J Agr Environ Ethic, 15, 203- 219.
Verbeke, W. (2009). Stakeholder, citizen and consumer interests in farm animal welfare. Anim Welfare, 18(4), 325-333.
Zamberlan, L., Sparemberger, A., Büttenbender, P.L.,Wagner, A., & Zamin, M. (2008). As atitudes do consumidor de carne: um estudo exploratório das percepções e o papel da cultura no consumo. XXXII Encontro da ANPAD, Rio de Janeiro.
Zanardi, R.P., Souza, S.F., Rolim, S.B.A., & Maranhão, M.R.A. (2011). DTM generation from a stereo pair acquired by the China–Brazilian Earth Resources Satellite (CBERS-2) and quality control of the altimetric information. Intern J Remote Sens, 32(16), 4683-4694.
Zylbersztajn, D. (2000). Conceitos gerais, evolução e apresentação do sistema agroindustrial. Capítulo 1. Economia e Gestão dos Negócios Agroalimentares. Divinópolis, Ed. Pioneira.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Renata Espíndola de Moraes; Mauricio Fornalski Soares; Ricardo Zambarda Vaz; Giselda Maria Pereira; Mabel Wiegand Mascarenhas; Sheilla Madruga Moreira; Luciana de Almeida Peres Araujo; Isabella Dias Barbosa Silveira
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
