Relevant factors in food shopping behavior: a survey of university students
Keywords:Consumer behavior; University students; Purchasing factors.
The study of buying behavior, or consumer behavior, is not something new in the social sciences. There is an understanding that from the perspective of the buyer, there are many factors that can influence the choice of a good or service for purchase. It is from this context that the study presents as a general objective: to identify which factors are determinants for the purchase of food for consumption in the food court of a university by the students. The qualitative-quantitative method was used for exploratory and descriptive purposes. And, as a result, it was evidenced that three categories stand out as determining factors for student consumption, they are: (1) perception of consumption based on a cultural motivation among students in the university; (2) perception of influence for consumption coming from social groups formed by colleagues and friends, and finally; (3) perception of consumption as an experience learned based on good or bad experiences in care. Finally, it is concluded that university students find in the consumer culture, in social groups and in their learned experiences, the main factors that influence their behavior of food consumption in the university environment.
Bardin, L. (2002). Análise de conteúdo. (L. A. Reto & A. Pinheiro, Trad.). Lisboa: Edições 70 LDA.
Brasil. Ministério da Saúde. Secretaria de Atenção à Saúde. (2014). Guia alimentar para a população brasileira. (2a ed.). Brasília: Ministério da Saúde.
Cobra, M. (2009). Administração de marketing no Brasil. (3a ed.). Rio de Janeiro: Elsevier.
Correia, J. J. A., Silva, F. E. A., Silva, V., & Freitas, M. A. L. (2017). A psicologia econômica na análise do comportamento do consumidor. Revista Brasileira de Marketing, 16(2), 218-229.
Creswell, J. W. (2010) Projeto de pesquisa: métodos qualitativo, quantitativo e misto. (3a ed.). Porto Alegre: Artmed.
Giglio, E. M. (2015). O comportamento do consumidor. (4a ed.). São Paulo: Cengage Learning.
Gondim, S. M. G. (2003). Grupos focais como técnica de investigação qualitativa: desafios metodológicos. Paidéia, 13(24), 149-161.
Glanz, K., Sallis, J. F., Saelens, B. E., & Frank, L. D. (2005). Healthy nutrition environments: concepts and measures. American Journal Of Health Promotion, 19(5), 330-333.
Kotler, P., & Armstrong, G. (2015). Princípios de marketing. (15a ed.). São Paulo: Pearson Education do Brasil.
Kotler, P., & Keller, K. L. (2012). Administração de marketing. (14a ed.). São Paulo: Pearson Education do Brasil.
Malhotra, N. (Org). (2013). Planos de marketing. (1a ed.). São Paulo: Saraiva.
Samara, B. S., & Morsch, M. A. (2005). Comportamento do consumidor: conceitos e casos. São Paulo: Prentice Hall.
Tonelli, M. J. (2008). Sentidos do tempo e do tempo de trabalho na vida cotidiana. O&S, 15(45), 207-217.
Zuppani, T. S., & Lima, M. V. V. (2014). Emoções e regulação emocional no comportamento do consumidor: algumas perspectivas. Revista de Administração IMED, 4(1), 36-51.
How to Cite
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.