Business Models, Strategy and Innovation: necessary reflections in the digital transformation society

Authors

DOI:

https://doi.org/10.33448/rsd-v11i6.29220

Keywords:

Business model; Strategy; Digital transformation; Innovation.

Abstract

The technological transformations experienced in recent years have expanded the discussions about the impact of technologies on society in general and on organizations. Based on this context, the objective of this article was to analyse the relations between the construct’s digital transformation, business model, organizational strategy and dynamic capabilities, as well as their insertion in the theme of innovation. This is a theoretical essay based on the analysis of consolidated publications and recent discussions that address the themes of business model, strategy, and digital transformation. The results indicate a close relationship between the themes, with the search for new business models, digital transformation and the adoption of specific strategies by organizations being identified as ways to generate value for customers, foster innovation and, ultimately, create sustainable competitive advantage for organizations. It is concluded that, notwithstanding the common objective, the sectored conduct of these themes in the organizational context can be detrimental to the achievement of organizational objectives. It is understood that the article contributes to discussions about the relationships between business model and strategy, including the context of digital transformation as yet another element.

Author Biographies

Leonardo Alexandrino de Almeida, Universidade Federal de Juiz de Fora

Administrador na Universidade Federal de Juiz de Fora (UFJF), Mestre em Gestão e Avaliação da Educação Pública (UFJF), Doutorando do Programa de Pós-Graduação em Administração na Universidade Federal do Espírito Santo - PPGADM-UFES.

Iracema Maria de Lima Martins, Universidade Federal de Juiz de Fora

Mestra em Gestão e Avaliação da Educação Pública, Pedagoga na Universidade Federal de Juiz de Fora-Campus Governador Valadares.

Marcelo Augusto dos Anjos Lima Martins, Instituto Federal de Educação, Ciência e Tecnologia de Minas Gerais

Pedagogo no Instituto Federal de Educação, Ciência e Tecnologia de Minas Gerais - IFMG Campus Governador Valadares, Mestre em Gestão e Avaliação da Educação Pública. 

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Published

28/04/2022

How to Cite

ALMEIDA, L. A. de .; MARTINS, I. M. de L.; MARTINS, M. A. dos A. L. Business Models, Strategy and Innovation: necessary reflections in the digital transformation society . Research, Society and Development, [S. l.], v. 11, n. 6, p. e298116292020, 2022. DOI: 10.33448/rsd-v11i6.29220. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/29220. Acesso em: 25 apr. 2024.

Issue

Vol. 11 No. 6

Section

Human and Social Sciences

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Copyright (c) 2022 Leonardo Alexandrino de Almeida; Iracema Maria de Lima Martins; Marcelo Augusto dos Anjos Lima Martins

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