Tourist experiences: a reflection under the marketing approach
DOI:
https://doi.org/10.33448/rsd-v9i9.6441Keywords:
Experience economy; Tourist experience; Experience marketing; Co-creation.Abstract
Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.
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