Strategic positioning previous and posterior to the Covid-19 pandemic: a case study in a commercial air conditioner company in Brazil. Research, Society and Development, [S. l.], v. 9, n. 12, p. e17591211059, 2020. DOI: 10.33448/rsd-v9i12.11059. Disponível em: https://rsdjournal.org/rsd/article/view/11059. Acesso em: 5 dec. 2025.