Sacrifice for (not) buying: how to measure sacrifice in the consumer context. Research, Society and Development, [S. l.], v. 10, n. 13, p. e478101321556, 2021. DOI: 10.33448/rsd-v10i13.21556. Disponível em: https://rsdjournal.org/rsd/article/view/21556. Acesso em: 5 dec. 2025.