The Omnichannel: Throughout business strategy in an increasingly connected world. Research, Society and Development, [S. l.], v. 11, n. 5, p. e25311527732, 2022. DOI: 10.33448/rsd-v11i5.27732. Disponível em: https://rsdjournal.org/rsd/article/view/27732. Acesso em: 5 dec. 2025.