City Branding as a Concept for the Regional Tourism Development
Keywords:Bangkalan; City Branding; City Development; Tourism.
City Brand is an identity, symbol, logo, or merk of a particular city which has aimed to look for the specialty of certain city. The specialty of city is used as a society product to attract tourists, investors, residents, and talented people. Thus, the objectives of this study is try to determine the positioning and making the city branding in Bangkalan, East Java, Indonesia. The expected target is the improvement of society awareness toward tourism object and the renovation of tourism object in Bangkalan. Furthermore, this study is conducted for 3 years started with the collection of primary data. This primary data will be the material of analysis in the second year. The results of the previous analysis will be the basis for the implementation of the third-year study. In addition, this study is also used survey, field research, interview with some elements of society, investigate the real condition of tourist destination and tourism stakeholders in Bangkalan. Afterwards, the result of this study shows the lack of readiness from the government in mapping the area and the concept of tourism in Bangkalan. Moreover, the society awareness to maintain the security and comfort of tourism place are also an obstacle to create city branding in Bangkalan. But religious tourism can be developed as proper as the jargon of Bangkalan itself.
Bungin, B. (2015). Komunikasi Pariwisata (Tourism Communication): Pemasaran Dan Brand Destinasi. Jakarta: Prenadamedia Group.
Christin, M., & Fauzan, S. F. (2013). City Branding Kota Bandung melalui Bus Bandros. Jurnal Ilmu Komunikasi Universitas Telkom, 7(2): 87-92.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education India.
Primasari, I., Muktiyo, W., & Kusumawati, D. (2014, December 29). City Branding Solo Sebagai Kota Wisata Budaya Jawa. Retrieved from https://www.academia.edu/32454129/CITY_BRANDING_SOLO_SEBAGAI_KOTA_WISATA_BUDAYA_JAWA_Studi_Deskriptif_Kualitatif_tentang_City_branding_Solo_sebagai_kota_wisata_budaya_Jawa_oleh_Dinas_Kebudayaan_dan_Pariwisata_kota_Solo.
Ratman, D. R. (2016). Pembangunan Destinasi Pariwisata Prioritas 2016-2019. Rapat Koordinasi Nasional Kementerian Pariwisata. Jakarta: Kemenpar.
Widodo, B. (2016). Strategi Pencitraan Kota (City Branding) Berbasis Kearifan Lokal (Studi Kasus di Kota Solo, Jawa Tengah dan Kabupaten Badung, Bali). Profetik: Jurnal Komunikasi, 7(2): 33-44.
How to Cite
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.