Social interactions and collecting practices mediated by the cyberspace: A nethnography with fountain pens collectors

Authors

DOI:

https://doi.org/10.33448/rsd-v11i9.31760

Keywords:

Meaning; Collecting Practice; Fountain Pen; Consumption Pattern; Cyberspace.

Abstract

This research aimed to analyze the meanings that permeate collector’s practices when collecting fountain pens. Based on a nethnography conducted in a social network group of collectors, interactions and interviews were carried for data collection. Main findings showed that, for the collector, the object’s meanings are built on the continuous socialization of information and images about fountain pens mediated by cyberspace. These practices reinforce the meanings of being a collector and underline shared beliefs and narrow consumption patterns. Displaying the possessed objects means the acceptance ritual in a specific group and this belonging results in social recognition and reputation to the possessor. The studied virtual community is a space for resignification of collecting practices, reinforcing the sense of fellowship among members. Fear of decreasing the collection, financial problems, nostalgia, heritage, search for immortality, hobbies, possessiveness, passion, passing rituals, relatives’ criticism, and constant escapes from reality were identified in these collecting practices. This research has, as main contribution to theory, is that we identified how collectors built the meaning of collecting fountain pens and socializing their pieces/histories thanks to the mediated way of meaning construction. Through the internet and specialized communities, collectors found a way of building and strengthening the meaning and their beliefs in a way that they would not do in real life.

References

Almeida, I. O. de, Salazar, V. S., & Leite, Y. V. P. (2014). Consumidor colecionador de pratos da Boa Lembrança. Revista Rosa dos Ventos, 6(I), 76–86.

Amaral, A., Natal, G., & Viana, L. (2008). Netnografia como aporte metodológico da pesquisa em comunicação digital. Famecos, 20, 34–40.

Barboza, R. A., Silva, R. R. da, & Ayrosa, E. A. T. (2011). Ritos e rituais de consumo: um estudo netnográfico sobre o colecionismo do Toy Art no Brasil. In: XXXV Encontro da Associação Nacional de Pós-Graduação e Pesquisa em Administração, ANPAD, Rio de Janeiro, Brazil.

Baudrillard, J., (2006). A Sociedade de Consumo. Edições 70.

Belk, R. W. (1988). Collectors and collecting. Advances in Consumer Research, 15, 548–553.

Belk, R. W. (1995). Collecting as luxury consumption: effects on individuals and households. Journal of Economic Psychology, 16(3), 477–490.

Belk, R. W. (2001). Collecting in a consumer society. Routledge.

Bowler Junior, G. M. (2010). Netnography: a method specifically designed to study cultures and communities online. The Qualitative Report, 15(5), 1270–1275.

Branchini, U. (2020). Montblanc Bohème royal fountain pen. https://umbertobranchini.com/en/products/montblanc-boheme-royal-fountain-pen

Broillet, A., & Dubosson, M. (2008). Analyzing Web 2.0 internet users in order to drive innovation in distribution strategy of luxury watches: a netnography analysis. Working paper series. Cahier de recherche, Centre de Recherche Appliquée em Gestion, Haute Ecole de Gestion de Genève.

Butler, W. (2022). How community college librarians are creating value through an OER virtual community of practice: A netnography [Doctoral dissertation, Queensland University of Technology].

Cavalcante, A. V. S., Vasconcelos, S. S. de O., & Dantas, J. G. (2013). Desenvolvimento do comportamento colecionista como argumento de marketing em redes sociais: o caso Skoob. In: Simpósio em tecnologias digitais e sociabilidade, GITS, Salvador, Brazil.

Cavedon, N. R., Castilhos, R. B., Biasotto, L. D., Caballero, I. N., & Stefanowski, F. de L. (2007). Consumo, colecionismo e identidade dos bibliófilos: uma etnografia em dois sebos de Porto Alegre. Horizontes Antropológicos, 13(28), 345–371.

Chaille, F. (2000). Cartier creative writing. Flammarion.

Cheetham, F. (2009). Out of control? An ethnographic analysis of the disposal of collectable objects through auction. Journal of Consumer Behaviour: An International Research Review, 8(6), 316-326.

Couto Junior, D. R. do, & Santos, R. dos. (2011). A tessitura do conhecimento numa rede social da internet: um estudo etnográfico na interface Facebook. In: V Simpósio Nacional ABCiber, Florianópolis, Brazil.

Farina, M. C., Toledo, G. L., & Corrêa, G. B. F. (2006). Colecionismo: uma perspectiva abrangente sobre o comportamento do consumidor. In: IX SEMEAD, São Paulo, Brazil.

Ferasso, M., Canfield, S. G., & Pauli, J. (2019). Da tinta e pena para as redes sociais: Uma netnografia em uma comunidade sobre colecionismo de canetas-tinteiro na rede social Facebook. Novas Edições Acadêmicas.

Ferasso, M., Pinheiro, I. A., & Schröeder, C. da S. (2017). Strategies of innovation in an ancient business: Cases of the fountain pen industry. International Journal of Economics and Business Research, 14(1), 73-84.

Freitas, G. K. A. de, & Leão, A. L. M. de S. (2012). Concepção da netnografia da comunicação: uma abordagem aplicada à pesquisa em administração. Revista Eletrônica de Gestão Organizacional, 10(2), 211–228.

Gebera, O. W. T. (2008). La netnografía: un método de investigación em internet. Revista Ibero-Americana de Educación, 47(2), 1–10.

Giacomin Filho, G. (2006). O colecionismo como motivação para a comunicação mercadológica. http://www.comunicacaoempresarial.com.br/comunicacaoempresarial/artigos/comunicacao_mercadologica/artigo2.php

Gill, S. S. G., & Worley, C. (2013). Community Cohesion Policies and Meaningful Interactions: Ethnographic Reflections on Gender and Interethnic Relations in Northern England. Journal of Intercultural Studies, 34(1), 18-33.

Hassan, M., & Pervan, S. (2011). Brand communities of Facebook: How do they create value? In: Australia & New Zealand Marketing Association Conference, ANZMAC, Perth, Australia.

Hogg, M. K. (2003). Special Session Summary Collecting, Collectors and Collections: Ethnographic Insights on the Interrelationships. In: D. Turley & S. Brown. European Advances in Consumer Research, Vol. 6, Association for Consumer Research, pp.176-180.

Ismail, A. R., Melewar, T. C., & Woodside, A. (2010). A netnography study to uncover the underlying dimensions of customer experience with resort brands. Brunel Business School research papers, Brunel Business School.

Janeira, A. L. (2006). Primórdios do coleccionismo moderno em espaços de produção do saber e do gosto. Memorandum, 10, 65–70.

Jeacle, I. (2021). Navigating netnography: A guide for the accounting researcher. Financial Accountability & Management, 37(1), 88-101.

Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research online communities. Journal of Marketing Research, 39, 61–72.

Kozinets, R. V. (2006). Click to connect: netnography and tribal advertising. Journal of Advertising Research, 46(3), 279–288.

Kozinets, R. V. (2010). Netnography: doing ethnographic research online. Sage.

Lambrou, A. (1995). Fountain pens of the world. Classic Pens Ltd.

Langer, R., & Beckman, S. C. (2005). Sensitive research topics: netnography revisited. Qualitative Market Research: An International Journal, 8(2), 189–203.

Lopes, J. R. (2010). Colecionismo e ciclos de vida: uma análise sobre percepção, duração e transitoriedade dos ciclos vitais. Horizontes Antropológicos, 16(34), 377–404.

Lundie, D., & Conroy, J. (2015). ‘Respect Study’ the Treatment of Religious Difference and Otherness: An Ethnographic Investigation in UK Schools. Journal of Intercultural Studies, 36(3), 274-290.

McIntosh, W. D., & Schmeichel, B. (2004). Collectors and collecting: a social psychological perspective. Leisure Sciences, 42(1), 85–97.

Montero-Odasso, M., Schapira, M., Duque, G., Chercovsky, M., Fernández-Otero, F., Kaplan, R., & Camera, L. A. (2005). Is collectionism a diagnostic clue for Diogenes syndrome? International Journal of Geriatric Psychiatry, 20(8), 709–711.

Noveli, M. (2010). Do off-line para o online: a netnografia como um método de pesquisa ou o que pode acontecer quando tentamos levar a etnografia para a internet? Organizações em Contexto, 6(12), 107–133.

Rebs, R. R. (2012). Colecionando fragmentos de identidade: perspectivas do colecionismo virtual em social network games. Contemporânea, 10(1), 1–20.

Rendeiro, M. E. L. S., & Ribeiro, L. B. (2012). Eu compartilho, ele compartilha – memória e colecionismo – patrimonializando lembranças nas redes sociais. In: I Congresso Internacional Interdisciplinar em Sociais e Humanidades, Niterói, Brazil.

Rosler, J. (1993). The Montblanc diary & collector's guide. Christians Verlag.

Slater, J. S. (1998). From trash to treasures: A qualitative study of the relationship between collectors and collectible brands. Dissertation [Ph.D. dissertation, Syracuse University]. https://surface.syr.edu/com_etd/47

Soares, I. D. (2007). Colecionismo patológico: avaliação clínica e psicométrica. [Ph.D. dissertation, Universidade Federal do Rio de Janeiro].

Souza, H. V. L. de. (2009). Colecionismo na modernidade. In: XXV Simpósio Nacional de História, ANPUH, Fortaleza, Brazil.

Stumpf, B. P., & Rocha, F. L. (2010). Síndrome de Diógenes. Jornal Brasileiro de Psiquiatria, 59(2), 156–159.

Zaglia, M. E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2), 216–223.

Downloads

Published

06/07/2022

How to Cite

FERASSO, M.; GALLON, S.; PAULI, J. Social interactions and collecting practices mediated by the cyberspace: A nethnography with fountain pens collectors. Research, Society and Development, [S. l.], v. 11, n. 9, p. e17511931760, 2022. DOI: 10.33448/rsd-v11i9.31760. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/31760. Acesso em: 22 dec. 2024.

Issue

Section

Human and Social Sciences