Competitiveness of the duty-free shops cluster on the border of “Paz”
DOI:
https://doi.org/10.33448/rsd-v11i9.32296Keywords:
Competitiveness; Cluster; Duty free shops; Border.Abstract
The research aims to analyze the competitiveness of the cluster of free-shops in the Fronteira da Paz region (Santana do Livramento-BR and Rivera-UY). The eleven elements of cluster competitiveness proposed by Zaccarelli, et al. (2008) are analyzed. For this, a descriptive analysis is used, with a quali-quantitative approach, through the case study method. Data were collected from secondary data, interviews, questionnaires and observation. The results obtained show that five fundamentals are precisely competitive, these are: geographic concentration, balance without privileged positions, cooperation between companies, selective replacement of businesses and the culture of the community adapted to the cluster. The rest of the six fundamentals are present, but their competitiveness is insufficient, not very dynamic, these are: variety or scope of businesses and institutions, specialization, complementarity through the use of by-products, uniformity of the technological level, evolution through the introduction of new technologies and cluster-oriented outcome strategy. In this way, it is possible to draw up strategies to strengthen the present fundamentals and develop those of insufficient performance.
References
Avelar, E. A., Ferreira, P. O., Silva, B. N. E. R. D. & Ferreira, C. O. (2020). Efeitos da pandemia de COVID-19 sobre a sustentabilidade econômico-financeira de empresas Brasileiras. RGO. Revista Gestão Organizacional. 14, 131-52.
Aguiar, H. S., Pereira, C. E. C., Donaire, D. & Nascimento, P. T. S. (2017). Análise da competitividade de clusters de negócios de varejo: ajuste de métricas através de uma aplicação no cluster varejista de moda do Bom Retiro. REGE. Revista de Gestão USP, 24, 122-33.
Bardin, L. (1977). Análise de conteúdo. São Paulo, Brasil: Edições 70.
Bispo, C. M., Silva, E. D. da & Schlemm, M. M. (2005). Clusters, Alianças e Vantagem Competitiva sob a Interveniência da Construção da Base de Recursos. In: II Encontro de Estudos em Estratégia. Online: Anpad.
Caldas, M.P. & Wood, J., T. (2007). Empresas brasileiras e o desafio da competitividade. RAE. Revista de Administração de Empresas, 47, 1-13.
Cámara de empresarios de free shops y afines del Uruguau. (2017). Free Shops de Frontera: Actualización de Informe para la Cámara de Free Shops del Uruguay. https://www.freeshops.org.uy/2018/pdf/cinve.pdf.
Cámara de empresarios de free shops y afines del Uruguay. (2012). Manual Y Normativa De Free Shops De Frontera Del Uruguay. https://www.freeshops.org.uy/2018/pdf/manual.pdf.
Cassanego JR, P. V., Viera, G. B., Huezo, M. & Rossi, C. (2012). Accountability em órgãos bi-nacionais: estudo na “fronteira da paz”. Cadernos Gestão Pública e Cidadania, 17, 1-20.
Gil, A. C. (2017). Como elaborar projetos de pesquisa. São Paulo, Brasil: Atlas.
Gil, A. C. (2019). Métodos e técnicas de pesquisa social. São Paulo, Brasil: Atlas.
Lakatos, E. M & Marconi, M. A. (2003). Fundamentos de Metodologia Científica. São Paulo, Brasil: Atlas.
Mattioda, E., Nodari, C.H. & Olea, P.M. (2009). Vantagens Competitivas em Clusters de Empresas: Estudo de Caso no Arranjo Moveleiro da Serra Gaúcha. Revista de administração da UNIMEP, 7, 21-40.
Observatorio Territorio Uruguay; Oficina de planeamiento y presupuesto. Perfiles. https://otu.opp.gub.uy/perfiles/rivera.
Porter, M. E. (1998). Clusters and the new economics of competition. Brighton, USA: Harvard Business Review.
Sarturi, G., Vargas, C. A. F., Boaventura, J. M. G., & Santos, S. A. dos. (2016). Competitiveness of clusters: a comparative analysis between wine industries in Chile and Brazil. International Journal of Emerging Markets, 11(2), 190-213.
Triviños, A. N. S. (1987). Introdução à pesquisa em ciências sociais: A pesquisa qualitativa em educação. O Positivismo, a Fenomenologia, o Marxismo. São Paulo, Brasil: Atlas.
Weiss, C. R., Schultz, G. & Oliveira, L. de. (2017). Clusters e competitividade: um levantamento sobre a produção científica na base Web of Science. Espacios, 38 (6), 3-15.
Xavier, T. R. & Noda, T. O. (2018). Turismo e Impactos dos Free-Shops em Zonas de Fronteira. In: 12º Fórum Internacional de Turismo do Iguaçu. Foz do Iguaçu, Brasil: Festival das Cataratas.
Yin, R. K. (2001). Estudo de caso: planejamento e métodos. Porto Alegre, Brasil: Bookman.
Zaccarelli, S. B., Telles, R., Siqueira, J. P. L., Boaventyra, J. M. G. & Donaire, D. (2008) Clusters e redes de negócios: uma nova visão para a gestão de negócios. São Paulo, Brasil: Atlas.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Aliki Karagrigoriou Galanos; Mygre Lopes da Silva; Paulo Vanderlei Cassanego Junior; Silvia Amélia Mendonça Flores; Cristiane Ferreira de Souza Araujo
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.