Dentistry in social media and its impact on the dentist-patient relationship: an integrative review

Authors

DOI:

https://doi.org/10.33448/rsd-v11i14.36111

Keywords:

Dentistry; Éthic; Dentist; Patient; Treatment; Social netwok.

Abstract

With the advancement of technologies there has also been a growth in the use of social media, making these the main forms of communication between users, there are several platforms that can be used in different ways for different purposes. Dentistry as well as other areas have used this means of communication as a form of teaching, marketing, information dissemination platforms, among others. In the dental environment, there has been a concern about the types of content that are being disseminated, since these may not have a scientific basis, they may be disseminating inappropriate images, making undue exposure of patients, making use of images only for the purpose of capitation. of patients. In this sense, when making use of these social media, professionals must pay attention to the type of content that will be shared, they must also pay attention to the norms present in the dental ethics code and that are currently in force, so that in this way, they do not commit any type of inflation. This work aims to analyze the use of social media in dentistry. Evidencing impacts and possibilities that the use of these social media has provided to the dental area. The literary search took place on the platforms: Google Scholar and Medical Literature Analysis and Retrieval System Online (Pubmed) and selected according to the theme. After analyzing the works, it is concluded that social media, depending on how they will be used, can impact both positively and negatively on the lives of professionals, students and patients.

References

Alalawi, A., Aljuaid, H., & Natto, Z. S. (2019). The Effect Of Social Media On The Choice Of Dental Patients: A Cross-Sectional Study In The City Of Jeddah, Saudi Arabia. Patient Preference and Adherence, Volume 13, 1685–1692. https://doi.org/10.2147/ppa.s213704

Barber, S. K., Lam, Y., Hodge, T. M., & Pavitt, S. (2018). Is social media the way to empower patients to share their experiences of dental care? The Journal of the American Dental Association, 149(6), 451-459.e9. https://doi.org/10.1016/j.adaj.2018.01.007

Camargos, B. S. de F., Alves, M. C. de O., Carvalho, T. de A., & Machado, F. C. (2021). A revolução tecnológica e os benefícios do marketing digital respaldados pela ética odontológica: revisão integrativa de literatura. Research, Society and Development, 10(13), e540101321622–e540101321622. https://doi.org/10.33448/rsd-v10i13.21622

‌Caroline, A., Marcelo Souza Ribeiro, Marco Antonio Gallito, & Salgado, C. (2020). ODONTOLOGIA ESTÉTICA E AS REDES SOCIAIS NO MUNDO CONTEMPORÂNEO. Revista Interface - Integrando Fonoaudiologia E Odontologia, 1(2), 2–8. http://www.revistas.uniflu.edu.br:8088/seer/ojs-3.0.2/index.php/interface/article/view/349

Costa, E. D., Martins, L. A. C., Cral, W. G., Peroni, L. V., Freitas, D. Q., & Oliveira, M. L. (2020). Assessment of dentists’ behaviour on the use of patients’ images. European Journal of Dental Education, 24(3), 513–517. https://doi.org/10.1111/eje.12530

da Costa, A. M. S., Cerdeira, L. D. C. R., de Castro Berry, M. C., & de Souza, M. I. D. C. (2021). Integrando as redes sociais à comunicação científica na odontologia: relato de caso. Revista Científica do CRO-RJ (Rio de Janeiro Dental Journal), 6(1), 45-49.

De Lira, A. de L. S., & Magalhães, B. M. (2018). Digital marketing in dentistry and ethical implications. Brazilian Dental Science, 21(2), 237. https://doi.org/10.14295/bds.2018.v21i2.1524

Emiliano, G. B. G., Fernandes, M. M., & Beaini, T. L. (2018). ÉTICA ODONTOLÓGICA: PARA ONDE DEVEMOS OLHAR EM BUSCA DE SOLUÇÕES? Revista Brasileira de Odontologia Legal, 94–102. https://doi.org/10.21117/rbol.v5i2.205

‌Emiliano, G. B. G., Oliveira, C. C. A. de, & Santos, M. M. dos. (2022). ESTRATÉGIAS DE PUBLICIDADE NO INSTAGRAM® UTILIZADAS POR CIRURGIÕES-DENTISTAS. Revista Brasileira de Odontologia Legal, 9(1). https://doi.org/10.21117/rbol-v9n12022-406

Felter, M., Rodrigues, L. G., Martorell, L. B., & Prado, M. M. do. (2017). A VIOLAÇÃO DOS ASPECTOS ÉTICOS E LEGAIS DE UMA REDE SOCIAL PROFISSIONAL ODONTOLÓGICA. Revista Brasileira de Odontologia Legal, 4(3). https://doi.org/10.21117/rbol.v4i3.127

‌Garbin, C. A. S., Ortega, M. M., Garbin, A. J. Í., & Saliba, T. A. (2018). O USO DAS REDES SOCIAIS NA ODONTOLOGIA: UMA ANÁLISE DOS ASPECTOS ÉTICOS DE PÁGINAS DE CLÍNICAS ODONTOLÓGICAS. Revista Brasileira de Odontologia Legal, 5(1). https://doi.org/10.21117/rbol.v5i1.135

Martorell, L. B., Pereira, G. B. P., Araújo, I. O., Dias, A. D., Silva, B. S. de F., & Costa, L. R. (2018). DIVULGAÇÃO DE IMAGEM DE PACIENTES EM REDES SOCIAIS SEGUNDO DOCENTES: CURTIR E COMPARTILHAR? Revista Brasileira de Odontologia Legal, 02-11. https://doi.org/10.21117/rbol.v5i2.134

Meira, T. M., Prestes, J., Gasparello, G. G., Antelo, O. M., Pithon, M. M., & Tanaka, O. M. (2021). The effects of images posted to social media by orthodontists on public perception of professional credibility and willingness to become a client. Progress in Orthodontics, 22(1). https://doi.org/10.1186/s40510-021-00353-9

Paulo, P. (2019). Mídia digital social na odontologia estética: possibilidades do cirurgião dentista a partir da resolução 196/2019. Famamportal.com.br. https://doi.org/http://131.0.244.66:8082/jspui/handle/123456789/2009

‌Prado, T. de L. (2021). MARKETING DIGITAL NO CONSULTÓRIO ODONTOLÓGICO: UMA FERRAMENTA QUE FAZ A DIFERENÇA. Repositório de Trabalhos de Conclusão de Curso, 0. http://pensaracademico.facig.edu.br/index.php/repositoriotcc/article/view/3281

Ribeiro, ACC, Martins, AIR, Vieira, LB, de Meneses, NE, Dias, AA, Fontineles, CFF, Monte, IC, & Tinôco, MGDRR (2020). Ética no uso das tecnologias e redes sociais no curso de odontologia / Ética no uso de tecnologias e mídias sociais no curso de odontologia. Revista Brasileira de Desenvolvimento , 6 (9), 66827–66845. https://doi.org/10.34117/bjdv6n9-208

‌Ruiz, M., Kabani, F., & Cotter, J. (2022). A review of the effects of oral health media hype on clients’ perception of treatment. Can J Dent Hyg, 56(1), 31–38. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8937571/pdf/CanJDentHyg-56-1-31.pdf

Santos, P. S., Nascimento, L. P., Martorell, L. B., Carvalho, R. B., & Finkler, M. (2021). Dental education and undue exposure of patients’ image in social media: A literature review. European Journal of Dental Education, 25(3), 556–572. https://doi.org/10.1111/eje.12633

‌Simplício, A. H. de M. (2019). Social media and Dentistry: ethical and legal aspects. Dental Press Journal of Orthodontics, 24(6), 80–89. https://doi.org/10.1590/2177-6709.24.6.080-089.sar

‌Sivrikaya, E. C., Yilmaz, O., & Sivrikaya, P. (2021). Dentist–patient communication on dental anxiety using the social media: A randomized controlled trial. Scandinavian Journal of Psychology, 62(6), 780–786. https://doi.org/10.1111/sjop.12769

Tavares De Souza, M., Dias Da Silva, M., & De Carvalho, R. (2010). Revisão integrativa: o que é e como fazer Integrative review: what is it? How to do it? 8(1), 102–108. https://www.scielo.br/j/eins/a/ZQTBkVJZqcWrTT34cXLjtBx/?format=pdf&lang=pt

Published

21/10/2022

How to Cite

SILVA, S. de J. .; SARMENTO, V. de P. C. .; LUCENA , M. R. .; ARAUJO, L. K. O. .; MOTA, A. B. da S. S. .; ARAUJO, R. de S. .; MARTINS , M. G. B. .; LIMA, N. S. .; CARVALHO, R. F. . Dentistry in social media and its impact on the dentist-patient relationship: an integrative review. Research, Society and Development, [S. l.], v. 11, n. 14, p. e119111436111, 2022. DOI: 10.33448/rsd-v11i14.36111. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/36111. Acesso em: 19 apr. 2024.

Issue

Section

Review Article