Effect of a health claim on consumer acceptance of milk-based dessert containing omega-3
DOI:
https://doi.org/10.33448/rsd-v10i15.22660Keywords:
non-sensory characteristics; polyunsaturated fatty acids; hedonic threshold methodology; compromised acceptance threshold; Hedonic rejection threshold.Abstract
This study was to evaluate the influence of information on the addition of omega-3 and its health benefits in the acceptance of dairy dessert. The hedonic thresholds methodology was applied in two trials: blind and open-label. In the blind trial, no information was provided to consumers regarding the formulation of the flans. In the open-label trial, consumers received the information on the addition of omega-3 and its health benefits. The value of compromised acceptance threshold (CAT) was not influenced by the information on the addition of omega-3 and its health benefits. However, there was a high increase in the value of hedonic rejection threshold (HRT) when the consumers were informed of the benefits of omega-3, and it was possible to increase the addition of the compound in the flans by up to 21.03% without causing product rejection, confirming the positive effect of information on health benefits in accptance.
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Copyright (c) 2021 Marina Carvalho Martins Madalão; Andrea Alves Simiqueli; Tarcísio Lima Filho; Márcia Cristina Teixeira Ribeiro Vidigal; Luis Antonio Minim; Valéria Paula Rodrigues Minim
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