Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM

Authors

  • Carla C. dos Santos Faculdade Doctum de João Monlevade
  • Daniela Rodrigues Dias Faculdade Doctum de João Monlevade
  • Homero Domingues Faculdade Doctum de João Monlevade
  • Daysemara Maria Cotta Faculdade Doctum de João Monlevade

DOI:

https://doi.org/10.33448/rsd-v8i5.761

Keywords:

Strategic Planning; Non Governmental Organizations; Business management.

Abstract

Brazil's economic and political conditions make it impossible for the government itself to meet all of society's needs, which are exacerbated by the current situation in which resources have become increasingly scarce. In this sense, society is at the forefront of organizing actions for the benefit of the population, preserving human rights and structuring social responsibility. In this context, the non-profit institutions of the Third Sector, Non-Governmental Organizations (NGO's) stand out. The purpose of this article is to discuss the importance of Strategic Planning for the non-governmental organization - NGO, ATLIMARJOM, proposing to review and apply it as a management tool. Methodologically, a qualitative research was conducted with a semi-structured interview in-depth, directly with the institution manager, seeking to know the organizational structure in order to increase the awareness that a change in management strategies is required business. As a result, it was possible to verify how much it is necessary to elaborate an efficient strategic planning so that the confidence of the society, strategic partnerships and profitability allied to the social focus of the NGO can be conquered.

References

Brasil (2012). Lei n. 12.305, de 2 de agosto de 2010. Política nacional de resíduos sólidos [recurso eletrônico]. 2. ed. Brasília: Câmara dos Deputados, Edições Câmara.

Brasil (2014). Parecer 47/2014 da Comissão Mista. Congresso Nacional. Relatoria de Sen. Gleisi Hoffmann. Disponível em: <http://www.camara.gov.br/proposicoesWeb>. Acesso em 22 out. 2017.

Boletim Jurídico (2017). Boletim Jurídico. Disponível em: <https://www.boletimjuridico.com.br/doutrina/texto.asp?id=3888>. Acesso em 18 out. 2017.

Certo, S. C. & Peter, J. P. (2010). Administração Estratégica: planejamento e implementação de estratégias. 3. ed. São Paulo: Pearson.

Costa, E. A. (2007). Gestão estratégica: da empresa que temos para a empresa que queremos. 2. Ed. São Paulo: Saraiva.

Chiavenato, I. (2005). Teoria Geral da Administração. São Paulo: McGraw-Hill.

Fernandes, R. C. (1994). Privado Porém Público: O terceiro Setor na América Latina. 2. ed. Rio de Janeiro: Relume - Dumaré.

FONIF (2017). Fórum Nacional das Instituições Filantrópicas. Disponível em: <http://fonif.org.br>. Acesso em 18 out. 2017.

Gazeta do Povo (2017). Giro Sustentável. Gazeta do Povo. Curitiba, PR. <http://www.gazetadopovo.com.br /blogs/giro-sustentavel/o-terceiro-setor-desafios-e-novos-caminhos/>. Acesso em 18 out. de 2017.

IBGE (2017). Instituto Brasileiro de Geografia e Estatística. Disponível em: <https://www.ibge.gov.br/>. Acesso em 23 out. 2017.

INCOP (2012). Incubadora de Empreendimentos Sociais e Solidários. UFOP. João Monlevade, MG. Disponível em: <http://incop.ufop.br/atlimarjom>. Acesso em 18 out. 2017.

Levitt, T. (1973). Third sector - nem tacties for a responsive society. Havard University, EUA.

Netto, M. A. S. (2013). Planejamento Estratégico no Terceiro Setor. Portal Nossa Causa - OSC, Curitiba, 2013-2016. Disponível em: <http://nossacausa.com/planejamento-estrategico-no-terceiro-setor>. Acesso em 18 out. 2017.

Norton, D. P. & Kaplan, R.S. (1997). A estratégia em ação: Balanced scorecard. 26. Ed. Rio de Janeiro: Elsevier.

Oliveira, D. P. R. (2009). Planejamento Estratégico. 26. ed, São Paulo: Atlas.

Portal Terceiro Setor (2011). FENOSCIP - Brasil, Distrito Federal 2011 <http://www.portalterceirosetor.org.br/>. Acesso em 18 out. 2017.

Rodrigues, M. R. A. & Torres, M. C. S. & Filho, J. M. & Lobato, D. M. (2009). Estratégia de empresas. 9. ed. Rio de Janeiro: FGV.

Tavares, M. C. (2010). Gestão Estratégica. 3. ed. São Paulo: Atlas.

Downloads

Published

08/03/2019

How to Cite

SANTOS, C. C. dos; DIAS, D. R.; DOMINGUES, H.; COTTA, D. M. Strategic planning in Non-Governmental Organizations: the case of ATLIMARJOM. Research, Society and Development, [S. l.], v. 8, n. 5, p. e3985761, 2019. DOI: 10.33448/rsd-v8i5.761. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/761. Acesso em: 21 nov. 2024.

Issue

Vol. 8 No. 5

Section

Human and Social Sciences

License

Authors who publish with this journal agree to the following terms:

1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.