Planning strategies for rural family farming enterprises in Mossoró, State of Rio Grande do Norte, Brazil
DOI:
https://doi.org/10.33448/rsd-v9i10.8491Keywords:
Rural development; Economy; Sustainability.Abstract
The management of rural activities is indispensable for the producer, as it provides adequate basis for the processes involved in this follow-up, which enables the improvement of the productive establishment, focusing on the main needs, achieving satisfactory economic and financial results. Thus, this study aimed to evaluate the planning strategies of family farming rural enterprises in the municipality of Mossoró, in the state of Rio Grande do Norte, considering the social and economic importance that this activity has for the region. The exploratory study took place through structured qualitative and quantitative questionnaires applied by technicians of the Sertão Entrepreneur Project. According to the results obtained, it was observed that 41% of the analyzed properties carry out production planning, both strategic and operational. That personal planning is carried out in strategic aspects at 53% and operational at 32%. Regarding financial planning, 28% of the enterprises stated that they performed strategically and 34% operationally. Therefore, it is possible to observe some points that may contribute to the lack of planning of the rural enterprises that should be better worked, among them we can mention, lack of guidance, discouragement with the activity and a large amount of risk to which these enterprises are exposed. planning the alternative to make these activities safer.
References
Araújo, L. A. (2013). Planejamento de propriedades rurais: livro didático. UnisulVirtual, Palhoça.
Baptista, S. G., & Cunha, M. B. D. (2007). Estudo de usuários: visão global dos métodos de coleta de dados. Perspectivas em ciência da informação, 12(2), 168-184.
Costa, M. R. D. C. M., & Costa, A. R. (2011). Assistência técnica e extensão rural: uma abordagem endógena de desenvolvimento no perímetro irrigado público federal baixo Acaraú. Revista Homem, Espaço e Tempo, 5(1).
Lourenzani, W. L., & Souza Filho, H. M. D. (2005). Gestão integrada para a agricultura familiar. Gestão integrada da agricultura familiar. São Carlos: EdUFSCar, 68-93.
Pereira, A. S., Shitsuka, D. M., Parreira, F. J., & Shitsuka, R. (2018). Metodologia da pesquisa científica.
Silva, P., & BUSS, R. N. (2011). A administração na pequena propriedade rural. Revista São Luiz Orione, 1(5), 149-173.
Soares, J. M., da Silva, S. F., & Zaro, C. S. (2018, November). Gestão de Custos e a Informação Contábil: Um Estudo Aplicado em Propriedades Rurais na Região de Fronteira Sul-Mato-Grossense. In Anais do Congresso Brasileiro de Custos-ABC.
Uecker, G. L., Uecker, A. D., Braun, M. B. S., ECONOMISTA, P., & EM HISTÓRIA, T. D. (2005). A gestão dos pequenos empreendimentos rurais num ambiente competitivo global e de grandes estratégias. In XLIII Congresso Brasileiro de Economia e Sociologia Rural–Anais... SOBER.
Zylbersztajn, D., Neves, M. F., & Nassar, A. M. (2000). Economia e gestão dos negócios agroalimentares. Pioneira.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Hélia Maria de Souza Leite; Allison Ferreira de Lima; Salenilda Soares Firmino; Palloma Vitória Carlos de Oliveira; Leandro Alves da Silva; Ana Paula Pinheiro de Assis; Maria Vivianne Freitas Gomes de Miranda
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
