Measuring the environmental awareness of the Second Hand fashion consumer in light of the NEP Scale
DOI:
https://doi.org/10.33448/rsd-v11i3.26350Keywords:
Environmental awareness; Consumer; Second Hand; Thrift store.Abstract
This is a work on consumer behavior, especially those who consume second-hand products, in the fashion segment, since thrift stores, in recent years, have significantly increased their role in the fashion market, with a proposal , among other factors, aimed at environmental awareness. In Brazil, following a global trend, SERASA (2019) points out that 3 people out of every ten respondents in its database claim to have consumed a used product in 2019, by retail stores, what reinforces the importance of how to know this better. Consumer and relate their behavior to an environmentally conscious attitude. The objective of the research is to measure the environmental awareness of consumers in a particular second-hand store, or thrift store, through the NEP scale, an instrument validated in the field of academic research on environmental awareness, which is presented in a form. With this discussion we seek to answer the following question: Is it possible to say that there is environmental awareness on the part of thrift shop consumers? It is intended, through this research, to obtain evidence of environmental awareness of the patrons of this type of second hand store, since one of the aspects that drive the consumption of used products, pointed out in the scientific literature, is the critical and environmentally conscious, or socio-environmental, approach. The methodology used the NEP questionnaire, with minor adjustments to the study, using a Likert-type scale (1-5), through data collection approaches using Google forms, with data analysis using the SPSS software.
References
AKATU – Instituto. (2013). Pesquisa Akatu 2012 - Rumo à sociedade do Bem-Estar: Assimilação e Perspectivas do Consumo Consciente no Brasil – Percepção da Responsabilidade Social Empresarial pelo Consumidor Brasileiro. São Paulo: Instituto Akatu.
Anderson Jr., W. T., & Cunningham, W. H. (1972). The Socially Conscious Consumer. Journal of Marketing, [S. l.], v. 36, pp. 23-31.
Antunes, P. de B. (2015). Direito Ambiental: Uma Abordagem Conceitual. Vol. 2 , Ed. Atlas . ISBN 9788522492947.
Bianchi, C., & Birtwistle, G. (2010). Sell. Give Away, or Donate: An Exploratory Study of Fashion Clothing Disposal Behaviour in Two Countries. The International Review of Retail, Distribution and Consumer Research, v. 20, n.3, pp. 353-368.
Caldas, D. (2017). Universo da Moda. 2017.
Catton Jr, W. R., & Dunlap, R. E. (1980). A New Ecological Paradigm For A Post Exuberant Sociology. American Behavioral Scientist. V. 24. 15-47.
Chiarette, D. (2019). Revista Valor Econômico. Nairóbi, Quênia. https://valor.globo.com/empresas/coluna/industria-da-moda-polui-mais-que-navios-e-avioes-1.ghtml
Cortina, J. M. (1993). What Is Coefficient Alpha? An Examination of Theory and Applications. Journal of Applied Psychology. v. 78, pp. 98-104.
De Toni, D., Larentis, F., & Mattia, A. (2012). Consumo Consciente, Valor e Lealdade em Produtos Ecologicamente Corretos. Revista de Administração FACES Journal, v. 11, (3), julio-septiembre, pp. 136-156.
Dunlap, R., & Van Liere, K. D. (1984). Commitment to The Dominant Social Paradigm and Concern for Environmental Quality. Social Science Quarterly. 65, pp. 1013-1028.
Dunlap, R. E., & Van Liere, K. D. (1978). The New Environmental Paradigm: A Proposed Measuring Instruments and Preliminary Results. The Journal of Environmental Education. 9, pp. 10-19.
Dunlap, R. E. (1980). Paradigmatic Change in Social Science. From Human Exemptions to an Ecological Paradigm. American Behavioral Scientist. 24, pp. 5-14.
Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). Measuring Endorsement of The New Ecological Paradigm: A Revised Nep Scale. Journal of Social Issues. 56, pp. 425- 442.
Fávero, L. P., Belfiore, P., Silva, F. L. Da., & Chan, B. L. (2009). Análise de dados: modelagem multivariada para tomada de decisões. Rio de Janeiro: Elsevier.
Fletcher, K. (2010). Slow Fashion: An Invitation for Systems Change. . 2, (2). pp. 259-266.
Fletcher, K., & Grose, L. (2011). Moda & Sustentabilidade: Design Para Mudança. São Paulo: Ed. SENAC São Paulo, p. 191.
Gertner, D., & Diaz, A. N. (1999). Marketing Na Internet E Comportamento Do Consumidor: Investigando A Dicotomia Hedonismo Vs. Utilitarismo Na Www. RAC. 3, (30, pp. 131-156.
Guiot, D., & Roux, D. (2010). A Second-Hand Shoppers’ Motivation Scale: Antecedents, Consequences, And Implications For Retailers. Journal of Retailing. 86 (4) pp. 383–399.
Hansen, K. T., & Zotte, J. L. (2019). Changing Secondhand Economies, Business History. 61(1). pp. 1-16. DOI: 10.1080/00076791.2018.1543041
La Trobe, H. L., & Acott, T. G. (2000). A modified NEP/DSP environmental attitudes scale. The Journal of Environmental Education, 32( 1), pp. 12-20.
Kotler, P., & Keller, K. L. (2006). Administração de Marketing. São Paulo: Pearson Prentice Hall..
Las Casas, A. L. (2012). Administração De Marketing: conceitos, planejamento e aplicações à realidade brasileira. São Paulo: Atlas.
Lipovetsky, G. (2007). A Felicidade Paradoxal: Ensaio Sobre A Sociedade De Hiperconsumo. São Paulo: Cia. das Letras. ISBN 978-85-35910-93-3.
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American Psychologist. v. 30, n. 7, pp. 787-790.
Mcquillan, H., & Rissanen, T. (2011). Yield: Making Fashion Without Making Waste. Disponível em: http://yieldexhibition.com/yieldexhibition-catalogue.pdf.
Pereira, A. O. K., & Horn, L. F. D. R. (Org.). (2013). Relações de Consumo: Tecnologia e Meio Ambiente. Caxias do Sul, RS: EDUCS, p. 304. ISBN: 9788570617071.
Pereira, S. J. N., & Ayrosa, E. A. T. (2004). Atitudes Relativas a Marcas e Argumentos Ecológicos: Um Estudo Experimental. Revista Gestão. 2 (2).
Perez, I. U., & Martins, S. B. (2013). Waste Prevention in The Clothing and Fashion Sector: Innovation in The Design Process. 6(1). ISSN 1982-615x.
Pirages, D. C. (1977). The Sustainable Society. New York: Praeger.
Roberts, J. A. (1996) Green Consumers in The 1990: Profile and Implications for Advertising. Journal of Business Research, v. 36, 217-231.
Roberts, J. A., & BACON, D. R. (1997). Exploring The Subtle Relationship Between Environmental Concern and Ecologically Conscious Consumer Behavior. Journal of Business Research, v. 40, 79-89.
Saffi, B. (2015). Brasília Escala Humana: Upcycling com Tecido Descartado para a Marca Pau- Brasília. Universidade de Brasília, Brasília.
Sánchez-Vázquez, P., Gago-Cortés, C., & Alló-Pazos, M. (2020). Moda Sostenible y Preferencias Del Consumidor. 3c Empres. 9, (3), 39-57.
Schaefer, A., & Crane, A. (2005). Addressing Sustainability and Consumption. Journal of Macromarketing, 25,(1), 76-92.
Sheth, J. N., Mittal, B., & Newman, B. I. (2001). Comportamento do Cliente: Indo Além do Comportamento do Consumidor. São Paulo: Atlas.
Silva Filho, J. C. et al. (2010). Estudo Sobre O Novo Paradigma Ecológico (Npe) No Brasil: Medindo A Consciência Ambiental Através Da Escala-Nep. XXXIV Encontro ENANPAD. Rio de Janeiro.
Solomon, M. R. (2011). O Comportamento do Consumidor: Comprando, Possuindo e Sendo. Porto Alegre: Bookman.
Williams, C. C. (2003). Explaining Informal and Second-Hand Goods Acquisition. Reader In Economic Geography, v.23. University of Leicester, Leicester.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Sérgio Feliciano Crispim; João Batista Pamplona; Emília Paranhos Santos Marcelino; Cecília Paranhos Santos Marcelino
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
