Planeación estratégica de la innovación tecnológica y la competitividad de empresas Mexicanas pequeñas
DOI:
https://doi.org/10.33448/rsd-v13i10.46633Palabras clave:
Planeación estratégica; Innovación tecnológica; Plataforma tecnológica; Competitividad empresarial.Resumen
El proceso de innovación tecnológica y su planeación estratégica (PEIT) es un tema muy complejo que las pequeñas empresas deben enfrentar para lograr una competitividad efectiva (CE). Ambos objetos de estudio tienen factores y acciones que la mayoría de las empresas pequeñas mexicanas no consideran en su operación por lo que tienen una baja competitividad. El objetivo de esta investigación fue determinar la relación que existe entre la PEIT y la CE de PyMES, mediante el método hipotético deductivo para el alcance correlacional entre dichas variables y a través del análisis de factores como la definición y composición de la plataforma tecnológica, acciones de cambio en ellas, inversión y generación de capacidades para la innovación, la respuesta ágil a los cambios, y el análisis del mercado y los competidores de dichas empresas. A través de un instrumento de investigación, aplicado a 40 empresas en una investigación empírica, se encontró un factor de correlación de 0.904, por lo que se propone un modelo que muestra las variables y sus correspondientes dimensiones seleccionados en esta investigación.
Citas
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Derechos de autor 2024 Daniel Pineda Domínguez; Nayeli Manzano Sánchez; Amalia Clara Torres Márquez; Victoria Hernández Ramírez
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