Vamos jogar um novo jogo: os motivadores do consumo de eSports
DOI:
https://doi.org/10.33448/rsd-v10i5.15188Palavras-chave:
ESports; Esportes eletrônicos; Consumo de mídia; Teoria dos usos e gratificações.Resumo
Apesar do aumento e relevância econômica dos jogos eletrônicos (eSports), as motivações para o consumo desse tipo de mídia continuam inexploradas, particularmente em contextos nos quais esportes tradicionais são um elemento cultural e um importante influenciador do estilo de vida da população. Portanto, o principal objetivo desse trabalho é compreender quais fatores são importantes no consumo de eSports no Brasil, relacionado a suas motivações para assistir partidas online. Foi realizado um survey com 262 espectadores de eSports brasileiros, analisado através de Equações Estruturais Modeladas. Os resultados indicam que são quatro os principais fomentadores, sendo eles, novidade, escapismo, estética e conquistas obtidas, sendo este o principal. Esse estudo avança na compreensão da influencia da cultura no consumo de eSports, explorando antecedentes desse tipo de consumo de entretenimento midiático e o papel dos motivadores na arena digital. Essa compreensão é primordial devido ao aumento das plataformas digital de entretenimento e o aumento do consumo de eSports no mundo.
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