Modelos de negócio no contexto da Indústria 4.0 como apoio na geração de valor e alinhamento estratégico
DOI:
https://doi.org/10.33448/rsd-v11i13.35675Palavras-chave:
Indústria 4.0; Modelo de Negócio; Estratégia; Criação de Valor; Bibliometria.Resumo
Os modelos de produção criados pela indústria ao longo do século XX passam a ser questionados diante da evolução tecnológica, e da nova transformação digital da manufatura, conhecida como Indústria 4.0 (I4.0). Embora muitas vantagens e possibilidades sejam percebidas a partir desta transição, ainda existe pouca discussão acerca dos modelos de negócio que melhor se adaptarão a este contexto, tornando-se oportuna uma revisão dos modelos de negócio que surgem ou são adaptados a este novo paradigma. Este estudo visa a estudar os modelos de negócios relacionados ao I4.0, a fim de entender como esses modelos suportam a criação de valor e como ocorre o alinhamento com a estratégia, além de identificar lacunas para estudos futuros. Como metodologia foi utilizada a revisão sistemática da literatura, por meio de bibliometria e análise de redes e conteúdo. Esta pesquisa fez uso de fontes secundárias por meio de levantamento bibliográfico, com consulta as bases de dados Scopus e Web of Science. A amostra de 149 publicações foi analisada, permitindo a discussão de modelos de negócio no contexto da Indústria 4.0. A análise dos artigos selecionados tornou evidente o largo espaço para pesquisas futuras. Conclui-se que os modelos de negócio no contexto da Indústria 4.0 visam a criação sustentável de valor industrial e tendem a ser direcionados aos consumidores, com uma oferta de demanda flexível e customizada, passando pelo lote tamanho um, customização em massa, quando as empresas mudarão seu foco da venda de seus produtos para o fornecimento de soluções para os desejos específicos dos clientes.
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