Uma análise da reconfiguração do modelo de negócio para o S-commerce: uma revisão sistemática de literatura
DOI:
https://doi.org/10.33448/rsd-v12i4.41220Palavras-chave:
Social Commerce; Adoção Social Commerce; Modelo de negócio.Resumo
Crises econômicas e cenários de incertezas podem intensificar o processo de adoção das tecnologias digitais pelas empresas. Como exemplo dessa adoção, tem-se o uso do comércio eletrônico por meio das mídias sociais, o Social Commerce (SC). A adoção dessas tecnologias reconfigura o modelo de negócio e surgem novas formas de criação de valor para o cliente. No entanto, a literatura expõe esses elementos e fatores de forma fragmentada, o que dificulta a compreensão desse processo. O objetivo deste estudo é propor um framework para orientar a reconfiguração do modelo de negócios tradicional ou baseado em E-Commerce (EC) para um modelo de SC. A partir de uma Revisão Sistemática de Literatura foi possível mapear as etapas e identificar os fatores que influenciam a adoção do SC e que geram valor. Como resultado, a reconfiguração do modelo de negócio foi possível devido às interações sociais promovidas pelas mídias sociais, que tem como tecnologia de base a web 2.0, que em conjunto, favoreceram as atividades comerciais e a criação de valor. Das contribuições para a literatura, o framework apresenta o relacionamento e sequenciamento dos elementos constituintes da adoção, bem como os fatores que interferem e os que criam valor. O modelo facilita na compreensão dos elementos dispersos que compõem esse processo de reconfiguração, e ao apresentar esses elementos de forma ordenada, fornece aos pesquisadores oportunidades para validar o modelo e desenvolver novas teorias. Das contribuições práticas, o pictograma configura-se como um guia estruturado, que pode auxiliar as empresas mostrando o caminho para a implantação do SC.
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Copyright (c) 2023 Thaise Daiara Delfino; June Marques Fernandes; Luciana Paula Reis
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