The influence of market orientation in the food sector: a multiple case study

Authors

DOI:

https://doi.org/10.33448/rsd-v11i8.30744

Keywords:

Restaurant; Insubordination; Market orientation.

Abstract

The aim of this study is to analyze insubordination in line with market orientation in restaurants. The methodology used was an exploratory and descriptive research, with a qualitative approach, created categories of analysis related to insubordination in restaurants and market orientation. Data collection took place through open questions using the data exhaustion technique with two restaurants called Restaurante Salmão and Pizzeria, as well as their main dishes, which were analyzed through content analysis. The main results show that it was possible to perceive that market orientation, mainly due to the responsiveness factor, fights insubordination, in addition, it is possible to verify with the employees hired through market orientation who demonstrates or not insubordination, with freelancers, did not show up. possible to check.

Author Biography

Sonara Stringui, Faculdade Meridional

Master's student in Business Administration at Faculdade Meridional (IMED), Master in Business Administration at Universidad Americana, Specialist in Human Resources Management at Universidade do Oeste de Santa Catarina, Mentor at Sociedade Brasileira de Desenvolvimento (SBDC). She is currently a Portfolio Manager at Semente Negócios, responsible for managing contracts and projects in corporate innovation. In recent years she has worked as a Corporate Innovation Specialist, responsible for managing the Innovation Program, acting in the follow-up of the development and implementation of innovation projects. As a Business Consultant, providing advice on recruitment and selection, experiential training and organizational mentoring. As a Professor, in the undergraduate course with the Behavior Challenges discipline and in the MBA with Leadership and Mentoring disciplines.
She has vast and comprehensive performance in the administrative and managerial area in the franchising segment.

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Published

12/06/2022

How to Cite

ALBERTI, R.; STRINGUI, S. .; WIZNIEWSKY, J. G. The influence of market orientation in the food sector: a multiple case study. Research, Society and Development, [S. l.], v. 11, n. 8, p. e11211830744, 2022. DOI: 10.33448/rsd-v11i8.30744. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/30744. Acesso em: 26 nov. 2024.

Issue

Vol. 11 No. 8

Section

Human and Social Sciences

License

Copyright (c) 2022 Ricardo Alberti; Sonara Stringui; José Geraldo Wizniewsky

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