Tourist experiences: a reflection under the marketing approach

Authors

DOI:

https://doi.org/10.33448/rsd-v9i9.6441

Keywords:

Experience economy; Tourist experience; Experience marketing; Co-creation.

Abstract

Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach  as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.

Author Biography

Renata Ramos Vieira dos Reis, Instituto Federal De Educação, Ciência e Tecnologia Baiano

CHT

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Published

11/09/2020

How to Cite

REIS, R. R. V. dos; BRITO, T. M.; FREITAS, T. D. M. de. Tourist experiences: a reflection under the marketing approach. Research, Society and Development, [S. l.], v. 9, n. 9, p. e863996441, 2020. DOI: 10.33448/rsd-v9i9.6441. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/6441. Acesso em: 14 nov. 2024.

Issue

Section

Review Article