Tourist experiences: a reflection under the marketing approach
DOI:
https://doi.org/10.33448/rsd-v9i9.6441Keywords:
Experience economy; Tourist experience; Experience marketing; Co-creation.Abstract
Today's tourist has become a more demanding, independent and participative individual with regard to travel experiences. Therefore, tourist firms and destinations tend to position themselves as suppliers of experiences rather than products and services. The main objective of this article was to reflect on the scientific production of tourism experiences, under the marketing approach, through an analysis of a set of articles. This article approach as main themes, Economics of Experiences; Dimensions of Experiences; Tourist Experiences; Experiences Marketing and Co-creation. This is an exploratory, qualitative research, whose method was the literature review, the investigation being carried out in the scientific database SCOPUS and Google Academics. The results indicate that the tourist experience foresees the participation of the tourist (active or passive); that some authors suggest new dimensions of experience, and that the theory of the Experience Economy and the Marketing of Experiences provided the basis for various studies.
References
Agapito, D., Mendes, J., Valle, P., & Almeida, H. (2014). Um contributo do marketing sensorial para o marketing da experiência turística rural. Revista Turismo y Patrimônio Cultural, 12(3), 611-621. ISSN 1695-7121.
Aroeira, T., Dantas, A., & Gosling, M. (2016). Experiência turística memorável, percepção cognitiva, reputação e lealdade ao destino: Um modelo empírico. Revista Turismo Visão e Ação, 18(3), 584-610. ISSN: 1415-6393.
Bruwer, J., & Alant, K. (2009). The hedonic nature of wine tourism consumption : An experiential view. International Journal of Wine Business Research, 21(3), 235–257. https://doi.org/10.1108/17511060910985962. ISSN: 1751-1062.
Buhalis, D., & Sinarta, Y. (2019). Real-time co-creation and nowness service: Lessons from tourism and hospitality. Journal of Travel & Tourism Marketing, 36(5), 563-582. https://doi.org/10.1080/10548408.2019.1592059
Campos, A., Mendes, J., Valle, P., & Scott, N. (2018). Co-creation of tourist experiences: A literature review. Routledge - Taylor and Francis On Line. Current Issues in Tourism, 21(4), 369-400. https://doi.org/10.1080/13683500.2015.1081158
Cetin, G., & Dincer, F. (2014). Influência da experiência do cliente na lealdade e boca a boca em operações de hospitalidade. Anatólia, 25(2), 181-194. https://doi.org/10.1080/13032917.2013.841094
Coelho, M., Gosling, M., & Almeida, A. (2018). Tourism experiences: Core processes of memorable trips. Journal of Hospitality and Tourism Management, 37, 11-22. https://doi.org/10.1016/j.jhtm.2018.08.004
Fernandes, T., & Cruz, M. (2016). Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars. Journal of Retailing and Consumer Services, 31(2016) 371-379. http://dx.doi.org/10.1016/j.jretconser.2016.05.002
Ferreira, J., Sousa, B., & Gonçalves, F. (2019). Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts. Journal of Enterprising Communities: People and Places in the Global Economy, 13(1/2), 64-83. https://doi.org/10.1108/JEC-09-2018-0068. ISSN: 1750-6204.
Fevzi, O., Robertico, C., Joe Hutchinson, D. & Milman, A. (2013), Percepção dos visitantes sobre a autenticidade encenada em um parque temático: Um exemplo da World Showcase do Disney's Epcot, Tourism Review, 68(4), 71-89. https://doi.org/10.1108/TR-09-2013-0052 ISSN : 1660-5373.
García-Rosell, J., Haanpää, M., & Janhunen, J. (2019). ‘Dig where you stand’: Values-based co-creation through improvisation. Tourism Recreation Research, 44(3), 348-358. https://doi.org/10.1080/02508281.2019.1591780. ISSN: 0250-8281.
Harrington, R., Hammond, R., Ottenbacher, M., Chathoth, P., & Marlowe, B. (2019). From goods-service logic to a memory-dominant logic: Business logic evolution and application in hospitality. International Journal of Hospitality Management, 76, 252–260.
Hsu, C.-Y., Lee, W.-H., & Chen, W.-Y. (2016). How to catch their attention? Taiwanese flashpackers inferring their travel motivation from personal development and travel experience. Asia Pacific Journal Of Tourism Research, 22(2), 117-130. https://doi.org/10.1080/10941665.2016.1182038. ISSN: 1094-1665.
Jalilvand, M., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research, 22(5), 591–612. https://doi.org/10.1108/10662241211271563
Jung, T., Lee, H., Chung, N., & Tom Dieck, M. (2018). Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites. International Journal of Contemporary Hospitality Management, 30(3), 1621-1645. https://doi.org/10.1108/IJCHM-02-2017-0084. ISSN: 0959-6119.
Mansour, J., & Ariffin, A. (2016). The effects of local hospitality, commercial hospitality and experience quality on behavioral intention in cultural heritage tourism. Journal of Quality Assurance in Hospitality and Tourism, 18(2), 149–172. https://dois.org/10.1080/1528008X.2016.1169474. ISSN: 1528-008X.
Marujo, N. (2016). Turismo, turistas e experiências: Abordagens teóricas. Revista Turydes: Turismo y Desarrollo, 9(20). http://www.eumed.net/rev/turydes/20/turistas.html ISSN: 1988-5261.
Mody, M., Suess, C. & Lehto, X. (2017). A experiência em acomodação: Uma avaliação comparativa de hotéis e Airbnb. International Journal of Contemporary Hospitality Management, 29(9), 2377-2404. https://doi.org/10.1108/IJCHM-09-2016-0501 ISSN: 0959-6119.
Moscardo, G. (2008). Escaping the jungle escaping the jungle : An exploration of the relationships between lifestyle market segments and satisfaction with a nature based tourism experience. Journal of Quality Assurance in Hospitality and Tourism, 5(2-4), 75-94, https://doi.org/10.1300/J162v05n02_05
Pereira, A.S. et al. (2018). Metodologia da pesquisa científica. [e-book]. Santa Maria. Ed. UAB/NTE/UFSM. Acesso em: 24 de maio 2020. Disponível em: https://repositorio.ufsm.br/bitstream/handle/1/15824/Lic_Computacao_Metodologia-Pesquisa-Cientifica.pdf?sequence=1
Pikkemaat, B., Peters, M., Boksberger, P., & Secco, M. (2009). The staging of experiences in wine tourism. Journal of Hospitality Marketing & Management, 18(2-3), 237-253. https://doi.org/10.1080/19368620802594110
Pine, J., & Gilmore, J. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97-105.
Pine, J., & Gilmore, J. (1999). The experience economy: Work is theatre and every
business a stage. Harvard Business School Press, Boston.
Quadri-Felitti, D., & Fiore, A. (2012). Experience economy constructs as a framework for understanding wine tourism. Journal of Vacation Marketing, 18 (1), 3–15. https://doi.org/10.1177/1356766711432222
Rousta, A., & Jamshidi, D. (2019). Food tourism value: Investigating the factors that influence tourists to revisit. Journal of Vacation Marketing, 26(1), 73-95. https://doi.org/10.1177/1356766719858649
Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
Scott, N., Laws, E., & Boksberger, P. (2009). The marketing of hospitality and leisure experiences. Journal of Hospitality Marketing & Management, 18(2/3), 99-110. https://doi.org/10.1080/19368620802590126. ISSN: 1936- 8623.
Seeler, S., Lück, M., & Schänzel, H. (2019). Exploring the drivers behind experience accumulation: The role of secondary experiences consumed through the eyes of social media influencers. Journal of Hospitality and Tourism Management, 41, 80-89. https://doi.org/10/1016/j.jhtm.2019.09.009
Souza, L., Kastenholz, E., & Barbosa, M. (2018). Relevant dimensions of tourist experiences in unique, alternative person-to-person accommodation: Sharing castles, treehouses, windmills, houseboats or house-buses. International Journal of Hospitality & Tourism Administration. Published online: 24 Aug 2018. https://doi.org/10.1080/15256480.2018.1511495
Veal, A. J. (2011). Metodologia de pesquisa em lazer e turismo; tradução Gleice Guerra, Mariana Aldrigui. São Paulo: Aleph.
Vikneswaran, N., Kashif, H., Lo May, C., Neethiahnanthan, A., & Ragavan, P. (2015). Qualidade do destino e intenções comportamentais dos turistas: Destinos turísticos rurais na Malásia. Temas Mundiais de Hotelaria e Turismo, 7(5), 463-472. https://doi.org/10.1108/WHATT-06-2015-0026. ISSN : 1755-4217.
Walls, A., Okumus, F., Raymond, Y., & Kwun, D. (2011). An epistemological view of consumer experiences. International Journal of Hospitality Management, 30(1), 10-21. https://doi.org/10.1016/j.ijhm.2010.03.008
Williams, A. (2004). Tourism and hospitality marketing : Fantasy , feeling and fun. International Journal of Contemporary Hospitality Management, 18(6), 482–495. https://doi.org/10.1108/09596110610681520. ISSN: 0959-6119.
Yuan, Y., & Wu, C. (2008). Relationships among experiential marketing , experiential value , and customer satisfaction. Journal of Hospitality and Tourism Research, 32(3), 387–410.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Renata Ramos Vieira dos Reis, Telma Medeiros Brito, Thianne Durand Mussoi de Freitas
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.