Strategic administration - a case study based on Apple
DOI:
https://doi.org/10.33448/rsd-v9i9.7137Keywords:
Strategic Management; Innovation; Market opportunity; Competitive strategic planning; Apple.Abstract
Bearing in mind that in a changing scenario, understanding the totality of a situation, mastering the details and planning can be vital for the survival of a company, research on strategic management - a case study based on Apple, with the objective trying to exhibit the way a company that was supposedly created in a garage, can dictate the rules of the market. Therefore, it is necessary to identify one of the main responsible for the success obtained over the years in the world of technology, to show the importance of strategic management in the midst of a company's ups and downs. Then, a research with qualitative approach and bibliographic review is carried out. Therefore, it appears that assessing opportunities and threats from the external environment is essential for the formulation of strategies and Apple directly related to the generic strategy conceptualized as differentiation. Therefore, it appears that the success of the Apple company is certainly linked to a visionary mind, which thinks differently and takes attitudes with a focus on revolutionary ideas and competitive and mature strategic planning. The person responsible for Apple's success is supposedly Steve Jobs, who always sought to attract great people to do equally great jobs for him. Jobs caused innovations because he understood the totality of a situation and dominated the details, even though he did not believe in an innovation system. Therefore, it is possible to state that achieving success in the business world does not depend only on a good leader, but on a focused team, in search of the same objective and competitive strategic planning.
References
A. Hitt, M. (2008). Administração Estratégica: Competitividade e globalização. 2a ed). São Paulo: Cengage Learning.
Baterman, T. S.; Snell, S. A. (2007). Administração Liderança & colaboração no Mundo competitivo. 7ª. edição. São Paulo: McGraw-hill,
Certo et al. (2007). Administração Estratégica. 2ª. edição. São Paulo: Pearson.
Chiavenato, I. (2012). Administração geral e pública. 3ª. edição. Barueri: Manole.
Dias, K. (2014). Apple. Mundo das Marcas. Recuperado em jul 02, 2020, de http://mundodasmarcas.blogspot.com.br.
Estratégia. In: Priberam, dicionário online da Língua Portuguesa. (2008-2020). Recuperado em Jun 05, 2020, de https://dicionario.priberam.org/estrat%C3%A9gia.
Fernades, B. H. R.; Berton, L. H. (2005). Administração estratégica: da competência empreendedora à avaliação de desempenho. São Paulo: Saraiva.
Gallo, C. (2010). A arte de Steve Jobs: princípios revolucionários sobre inovação para o sucesso em qualquer atividade. São Paulo: Lua de Papel.
Gama, M. X. B., Lamoglia, C. V. A., Costa, W. L., Said, R. A., Shitsuka, D. M., & Junior, D. M. P. (2016). A Liderança na Era da Informação e do Conhecimento nas empresas. Research, Society and Development, 3(1), 02-18. https://doi.org/10.17648/rsd-v3i1.37
Guindani, R. A.; Martins, T. S.; Sertek, P. (211). Administração e planejamento estratégico. 3ª. edição. Curitiba: IBPEX.
Herrero Filho, E. (2012). Pessoas focadas na estratégia: as disciplinas da execução da estratégia. Rio de Janeiro: Elsevier.
Isaacson, W. (2011). Steve Jobs. São Paulo: Companhia das Letras.
Kahney, L. (2008). A cabeça de Steve Jobs. Rio de Janeiro: Agir.
Luft, C. P. (2000). Minidicionário Luft. São Paulo: Ática.
Muzzucato, M. (2014) O estado empreendedor: desmascarando o mito do setor público vs. setor privado. São Paulo: Portfolio-Penguin.
Nunes, E. C. (2014). Marco da história da computação, Apple Macintosh faz 30 anos. Tecnologia. São Paulo. Recuperado em Jun 17, 2020, de http://tecnologia.ig.com.br.
Porter, M. E.. (1947). Estratégia competitiva: técnicas para análise de indústrias e da concorrência. 7ª edição. Rio de Janeiro. Elsvier
Rasmussen, B. (2009). A história da Apple, a marca da maçã. Tecmundo. Recuperado em Mai 18, 2009, de https://www.tecmundo.com.br/apple/2114-a-historia-da-apple-a-marca-da-maca.htm
Sculley, J. ; A. Byrne, J. (1988). Odisséia - da Pepsi à Apple uma viagem através da aventura, das ideias e do futuro. São Paulo: Best Seller.
Wright, P. L.; Kroll, M. J.; Parnell J. (200). Administração Estratégica – conceitos. 1º.ed. São Paulo: Atlas.
Zambarda, P. (2013). Apple faz 37 anos, conheça a história da empresa criada por Steve Jobs. Techtudo, Recuperado Jul 02, 2020, de encurtador.com.br/qEOZ2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Juliana Varelo Vaz
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1) Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2) Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3) Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
