Evaluating the soybean oil packaging characteristics in Brazilian Midwest region

Eduardo José Oenning  Soares; Rodolfo Benedito Zattar da Silva; Alexandre Gonçalves Porto; Jéssica Ramos de  Oliveira

doi:10.33448/rsd-v11i12.34762

Autores/as

Eduardo José Oenning Soares Mato Grosso State University https://orcid.org/0000-0002-3548-6579
Rodolfo Benedito Zattar da Silva Federal University of Mato Grosso https://orcid.org/0000-0003-2075-5622
Alexandre Gonçalves Porto Mato Grosso State University https://orcid.org/0000-0002-5966-1888
Jéssica Ramos de Oliveira Mato Grosso State University https://orcid.org/0000-0003-1450-3859

DOI:

https://doi.org/10.33448/rsd-v11i12.34762

Palabras clave:

Análisis conjunto; Envasado de alimentos; Envasado innovador; Soja transgénica.

Resumen

El objetivo principal de este estudio es evaluar la influencia de los atributos de los envases de aceite de soja en las preferencias de los consumidores en la región del Medio Oeste de Brasil, utilizando el Análisis de Datos Multivariados. Se evaluaron cuatro atributos del envase: presencia de información adicional en la etiqueta, marca (popular y no popular), tipo de soja (modificada genéticamente y no modificada genéticamente) y formato (convencional e innovador). Ocho imágenes fueron evaluadas por 400 consumidores en la región del Medio Oeste de Brasil. Se utilizó el análisis conjunto para analizar y medir el impacto de cada atributo del producto en la preferencia del consumidor. Los resultados muestran que, en general, los consumidores se vieron influenciados positivamente por la presencia de información adicional, envases innovadores, marca popular y soja no transgénica. Algunos grupos de individuos no pudieron distinguir o no importar soja genéticamente modificada. Se recomiendan estudios adicionales para evaluar si los consumidores tienen dificultades para interpretar los símbolos en la etiqueta de los envases (productos transgénicos u orgánicos, por ejemplo), y es necesario extender esta investigación a otros estados brasileños. La industria alimentaria podrá desarrollar estrategias de marketing utilizando perfiles de consumidores. El estudio es útil para definir, modificar y adaptar los derivados de la soja.

Citas

Addinsoft. (2016). XLSAT: Core statistical software, Paris, France.

Ampuero, O., & Vila, N. (2006). Consumer perceptions of product packaging, Journal of Consumer Marketing, 23(2), 100-112. https://doi.org/10.1108/07363760610655032

Ares, G., & Deliza, R. (2010). Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis, Food Quality and Preference, 21(8), 930–937. https://doi.org/10.1016/j.foodqual.2010.03.006

Ares, G., Besio, M., Giménez, A., & Deliza, R. (2010). Relationship between involvement and functional milk desserts intention to purchase: Influence on attitude towards packaging characteristics. Appetite, 55(2), 298–304. https://doi.org/10.1016/j.appet.2010.06.016

Braga, A. C., & Andrade Junior, P. P. de. (2015). Functional soy food based on flaxseed and quinoa and enriched with iron and Vitamin B12. . Acta Scientiarum. Technology, 37(3), 345-351. https://doi.org/10.4025/actascitechnol.v37i3.26345

Brasil (2010). Lei nº 11.105, de 24 de março de 2005. Dispõe sobre política nacional de biossegurança. http://www.planalto.gov.br/ccivil_03/_ato2004-2006/2005/lei/l11105.htm

Carneiro, J. D. S., Minin, V. P. R., Deliza, R., Silva, C. H. O., Carneiro, J. C. S., & Leão, F. P. (2005). Labelling effects on consumer intention to purchase for soybean oil. Food Quality and Preference, 16(3), 275–282. https://doi.org/10.1016/j.foodqual.2004.05.004

Carneiro, J. D. S., Minin, V. P. R., Silva, C. H. O., Regazzi, A. J., Chaves, J. B. P., & Minim, L. A. (2012). Sugarcane spirit market share simulation: an application of conjoint analysis. Food Science and Technology, 32(4), 645-652. https://doi.org/10.1590/S0101-20612012005000112

Carneiro, J. M. B., Díaz, E. M. P., & Romeiro Filho, E. (2019). Consumer perception of generic drug packages and its influence on product choice: a study in Minas Gerais, Brazil. Gestão & Produção, 26(1), e2157. https://doi.org/10.1590/0104-530X2157-19

Cerjak, M., Haas, R., & Kovačić, D. (2010). Brand familiarity and tasting in conjoint analysis. British Food Journal, 112(6), 561- 579. https://doi.org/10.1108/00070701011052664

Corradini, S. A. S., Madrona, G. S., de Souza, N. E., Bonafe, E. G., Carvalho, C. B., & do Prado, I. N. (2013). Sensorial characteristics and fatty acid mozzarella cheese from milk of crossbred cows fed with palm oil and coconut fat. Acta Scientiarum. Technology, 35(4), 789-795. https://doi.org/10.4025/actascitechnol.v35i4.20158

Dantas, M. I. S., Minin, V. P. R., Deliza, R., & Puschmann, R. (2004). The Effect Of packaging on the perception of minimally processed products. Journal of International Food & Agribusiness Marketing, 16(2), 71-83. https://doi.org/10.1300/J047v16n02_05

Dantas, M. I. S., Nakajima, V., Rosa, D. D., Andrade, F. O., Canzian, C., & Martino, H. S. D. (2011). Guava Jam packaging determinant attributes in consumer buying decision. Food Science and Technology, 31(3), 567-570. https://doi.org/10.1590/S0101-20612011000300003

Della Lucia, S. M., Minim, V. P. R., Silva, C. H. O., & Minim, L. A. (2007). Fatores da embalagem de café orgânico torrado e moído na intenção de compra do consumidor. Food Science and Technology, 27(3), 485-491. https://doi.org/10.1590/S0101-20612007000300010

Di Monaco, R., Cavella, S., Iaccarino, T., Mincione, A., & Masi, P. (2003). The role of the knowledge of color and brand name on the consumer’s hedonic ratings of tomato purees. Journal of Sensory Studies, 18(5), 391-408. https://doi.org/10.1111/j.1745-459X.2003.tb00396.x

Dossin, A., Lazzari, F., Milan, G. S., & Piccin, T. A. (2019). Influência da Denominação de Origem na Percepção de Consumidores de Café: Um Estudo com Brasileiros e Franceses. Revista Eletrônica de Ciência Administrativa, 18(1), 132-154. http://dx.doi.org/10.21529/RECADM.2019006

Gadioli, I. L., Pineli, L. L. O., Rodrigues, J. S. Q., Campos, A. B., Gerolim, I. Q., & Chiarello, M. D. (2013). Evaluation of packing attributes of orange juice on consumers’ intention to purchase by conjoint analysis and consumer attitudes expectation. Journal of Sensory Studies, 28(1), 57–65. https://doi.org/10.1111/joss.12023

Giancristofaro, R. A., & Bordignon, P. (2016). Consumer preferences in food packaging: CUB models and conjoint analysis. British Food Journal, 118(3), 527-540. https://doi.org/10.1108/BFJ-04-2015-0146

Guimarães, D. H. P., Alves, G. L., & Querido, A. F. (2019). Blueberry Jam: correlation of rheological parameters and water activity with sensorial attributes. Acta Scientiarum. Technology, 41, e38371. https://doi.org/10.4025/actascitechnol.v41i1.38371

Gutjar, S., Graaf, C., Palascha, A., & Jager, G. (2014). Food choice: The battle between package, taste and consumption situation. Appetite, 80(1), 109-113. https://doi.org/10.1016/j.appet.2014.05.006

Hair, Júnior. J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2005). Análise multivariada de dados. (5ª. ed.). Porto Alegre: Bookman.

Hollebeek, L. D., Jager, S. R., Brodie, R. J., & Balemi, A. (2007). The influence of involvement on purchase intention for new world wine. Food Quality and Preference, 18(8), 1033-1049. https://doi.org/10.1016/j.foodqual.2007.04.007

Hoppert, K., Mai, R., Zahn, S., Hoffmann, S., & Rohm, H. (2012). Integrating sensory evaluation in adaptive conjoint analysis to elaborate the conﬂicting inﬂuence of intrinsic and extrinsic attributes on food choice. Appetite, 59(3), 945-955. https://doi.org/10.1016/j.appet.2012.09.005

Inkscape (2016), Draw Freely: Free and Open Source Software licensed under the GPL.

Lima Filho, T., Della Lucia, L. M., Lima, R. M., & Minim, V. P. R. (2015). Conjoint analysis as a tool to identify improvements in the packaging for irradiated strawberries. Food Research International, 72, 126–132. https://doi.org/10.1016/j.foodres.2015.03.023

Liu, H-H., & Chou, H-Y. (2015). The effects of promotional frames of sales packages on perceived price increases and repurchase intentions. International Journal of Research in Marketing, 32(1), 23-33. https://doi.org/10.1016/j.ijresmar.2014.06.005

Maruyama, U., Quintanilha, M. V., Silva, C., & Sanchez, P. (2019). Sustainability and green marketing challenge: brazilian brewing industry case study. Brazilian Journal of Operations & Production Management, 16(1), 78 -87. https://doi.org/10.14488/BJOPM.2019.v16.n1.a7.

Malhotra, N. K. (2012). Pesquisa de Marketing: uma orientação aplicada. (6. ed.): Bookman.

Mcneal, J. U., & Ji, M. F. (2003). Children’s visual memory of packaging. Journal of Consumer Marketing, 20(5), 400-427. https://doi.org/10.1108/07363760310489652

Méndez, J. L., Oubiña, J., & Rubio, N. (2011). The relative importance of brand-packaging, price and taste in affecting brand preferences. British Food Journal, 113(10), 1229-1251. http://dx.doi.org/10.1108/00070701111177665

Muratore, G., & Zarbà, A. S. (2011). Role and Function of Food Packaging: What Consumers Prefer. Italian Journal of Food Science, 25-29.

Oenning, E. J., Guimarães Junior, D., & Medeiros, D. D. de. (2017). Brazilian Consumer Preferences for Processed Tomato Packaging Using Conjoint Analysis. Journal of Food Products Marketing, 24(6), 724-744. http://dx.doi.org/10.1080/10454446.2017.1344598

Oliveira, R. O., & Spers, E. E. (2018). Brand equity in agribusiness: Brazilian consumer perceptions of pork products. Revista de Administração de Empresas (Journal of Business Management), 58(4), 365-379. http://dx.doi.org/10.1590/S0034-759020180403

Queiroz, T. M., Sguarizi, E. S., Silva, R. B., Ultramari, A. V., Porto, A. G., & Oenning-Soares, E. J. (2016). O uso da Conjoint Analysis para avaliar as características da embalagem do óleo de soja no estado de Mato Grosso, Brasil. Espacios, 37(32), 10.

Romano, K. R., Rosenthal, A., & Deliza, R. (2015). How do Brazilian consumers perceive a non-traditional and innovative fruit juice? An approach looking at the packaging. Food Research International, 74, 123–130. https://doi.org/10.1016/j.foodres.2015.04.033

Schnettler, B., Miranda, H., Sepúlveda, J., & Denegri, M. (2012). Consumer preferences of genetically modified foods of vegetal and animal origin in Chile. Food Science and Technology, 32(01), 15-25. https://doi.org/10.1590/S0101-20612012005000025

Silva, A. C., Silva, L. G. M., & Oliveira, Á. R. (2021). Brazilians and Americans habits and perceptions analysis for the translation of coffee packages and labels. Research, Society and Development, 10(12), e24101219984. https://doi.org/10.33448/rsd-v10i12.19984

Silva, G. C. de O., Souza, A. H., Pedrosa, M. W., Silva, E. C., Silva, A. P. C. M., Silva, W. A., & Carlos, L. de A. . (2021). Influence of packaging on the conservation of quality attributes of lamb’s-ear leaves during storage. Research, Society and Development, 10(6), e56210613410. https://doi.org/10.33448/rsd-v10i6.13410

Varandas Junior, A., & Miguel, P. A. C. (2012). Análise do processo de preparação da produção no desenvolvimento de novos produtos por meio de um estudo de caso em uma empresa do setor siderúrgico. Production, 22(2), 185-200. https://doi.org/10.1590/S0103-65132012005000012

Vázquez-Araújo, L., Chambers Iv, E., & Cherdchu, P. (2012). Consumer Input for Developing Human Food Products Made with Sorghum Grain, Journal of Food Science, 77(10), 384-389. https://doi.org/10.1111/j.1750-3841.2012.02917.x

Evaluación de las características de los envases de aceite de soja en la región del Medio Oeste de Brasil

Autores/as

DOI:

Palabras clave:

Resumen

Citas

Descargas

Publicado

Cómo citar

Número

Sección

Licencia

JOURNAL METRICS

Idioma

Enviar un artículo