Proposed Business Strategy for Hotel in Airport City (Case Study: Kualanamu International Airport)

Authors

DOI:

https://doi.org/10.33448/rsd-v9i1.1671

Keywords:

Aerotropolis; Business Strategy; Business Model; SWOT analysis; QSPM Matrix.

Abstract

This final project is made to analyze the current business of PT Angkasa Pura II (Persero), by analyzing the internal and external factors of the Hotel business environment in the Airport City area of Kualanamu International Airport today. Then, it is expected to analyze the Hotel Business Model Strategy that is appropriate for hotel businesses in the Airport City Area of Kualanamu International Airport to be developed and the final step is to analyze the results of the implementation hotel strategies in the Airport City Area of Kualanamu International Airport in the face of competition in the current era of global competition. To achieve the objectives of this study, the proposed business strategy used by the author is SWOT Analysis, then proceed with the decision-making stage. The technique in question is the quantitative Strategy Planning Matrix (QSPM) technique. QSPM analysis tool is an analysis tool used to evaluate alternative strategic choices objectively according to internal and external factors that have been identified previously. Finally, the conclusion is based on the results of the analysis that has been done.

References

Angkasa Pura II. (2016). Laporan Tahunan: Moving One Step Ahead, Growing with Confidence. Retrieved from Angkasa Pura II website: http://www.angkasapurakargo.co.id/id/wp-content/uploads/2018/02/AR-APII-2016.pdf.

David, F. R. (2011). Strategic Management: Concepts and Cases (13th ed.). New York: Prentice Hall.

Hanson, D., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness & Globalisation (6th Asia). South Melbourne, Victoria: Cengage Learning.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic Management: Concepts and Cases: Competitiveness and Globalization. Cengage Learning.

Leandha, M. (2018). Bandara Kualanamu akan punya Hotel Bintang 3. Retrieved July 25, 2019, from Kompas.com website: https://travel.kompas.com/read/2018/08/24/212300227/bandara-kualanamu-akan-punya-hotel-bintang-3.

Longenecker, J., & Pratia, E. (2000). Kewirausahawan Manajemen Usaha Kecil (Edisi Baha). Jakarta: Salemba Empat.

Rangkuti, F. (2013). Teknik Membedah Kasus Bisnis Analisis SWOT Cara Perhitungan Bobot, Rating, dan OCAI. In PT. Gramedia Pustaka Utama. Jakarta.

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Published

01/01/2020

How to Cite

SEPTIANT, A. Proposed Business Strategy for Hotel in Airport City (Case Study: Kualanamu International Airport). Research, Society and Development, [S. l.], v. 9, n. 1, p. e98911671, 2020. DOI: 10.33448/rsd-v9i1.1671. Disponível em: https://rsdjournal.org/index.php/rsd/article/view/1671. Acesso em: 19 apr. 2024.

Issue

Vol. 9 No. 1

Section

Human and Social Sciences

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