Customer Relationship Management: The use of CRMs in customer management by accounting firms in Tangará da Serra – MT
DOI:
https://doi.org/10.33448/rsd-v11i16.38121Keywords:
Management; Companies; Tools; Relationships; Customers.Abstract
Customer Relationship Management (CRM) is characterized as an important tool, using the help of associations for greater choice, allowing them to seek innovations and improve themselves, seeking better service to their customers. Thus, the objective of this project was based on the investigation of the number of accounting companies in Tangará da Serra that make use of CRM software, and using a mixed questionnaire containing 07 objective questions and 05 essay questions sent to the 39 companies of accounting services in this municipality. Information was sought for tabulating and quantifying data from these companies, and whether they are prepared for a computational technological contemporaneity much more competitive than what we are used to. It is concluded that most accounting firms in the municipality of Tangará da Serra - MT do not use tools for managing customer relationships, however, those that use this type of software responded that communication and administrative/financial organization have become more efficient in Customer Relationship management.
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Copyright (c) 2022 Camila Beatriz Bennemann; Alan Borba de Oliveira; Fernando Parra dos Anjos Lima; Simone Silva Frutuoso de Souza; Wilian Geovani Fiirst
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